It is difficult for a professional to do a good job in cultural marketing because she doesn't even have the minimum consciousness; Feng Lan's studio even only has coke and sprite that students like, and never thought that guests should prepare water when they come. The piano talker has endless work to do at her place, but if it is not a professional topic or a parenting topic, it is estimated that you will feel uncomfortable staying there for a minute, because no one cares about you, and you can only take care of yourself.
Originally, she was asked to communicate in English in class, and she also had her own translator, and most of her classmates had a high level of English. However, some foreign professionals who come to the door are required to speak Chinese, and even "hello" must be said in Chinese. It is said that when people in China visit foreigners, they often have to do their own translation. Foreigners don't understand a word of Mandarin when they come to the door, and they don't understand Chinese and don't take the initiative to bring an interpreter. They don't respect the people of China and have no sincerity. Even because of this, people were invited out of the house.
Feng Lan is negligent in communication and slow to respond to the outside world. After the students were full, other training institutions nearby used her avatar to distribute a large number of leaflets at the entrance of the kindergarten in her name to recruit students. It was two years before she realized that she had to make a statement under her nose to stop this infringement. This is especially true of the "Forbes Rich Event" around 2007. Some people have ulterior motives to create public opinion, saying that she only recruits the children of the super rich as apprentices; The essence of this move is to alienate her from her parents.
You don't have to think: ordinary people are afraid of revealing their personal background privacy, let alone rich children with strong self-protection awareness and sensitivity. Feng Lan was forbidden to talk about students' backgrounds and never took the initiative to learn about others' backgrounds. There is a confidentiality system for employees, and they will be fired as soon as they leak; This obviously involves the issue of professional ethics, which is naturally their iron law. However, she did not accept external interviews and responses in time.
Feng Lan blindly pursues the level and musical realm, and has no cultural marketing consciousness at all. So even though her students became legends outside and were repeatedly exclaimed by professors in professional colleges, she didn't wake up and quietly immersed in her pure music dream; Unexpectedly, it has something to do with the city where she lives. She missed a lot of marketing opportunities. The city also missed an excellent cultural image theme.
At present, many professors in conservatories at home and abroad know that Feng Lan and her students not only perform well in communication, but also surprise people in many places.
In order to maximize the space for academic time and minimize the possible restrictions brought by the system, Feng Lan never directly participated in social group activities such as the Music Association and the Education Association. Although the personal space is large, it also limits the outside world's understanding of students.
For a long time, Feng Lan refused hundreds of interviews at home and abroad, fearing that she would not speak and offend journalists and the media. Others took her miscellaneous media appointment letters and asked if she wanted to start a new cultural collection project. Once a group of foreign media people waited outside the door for a whole day, but they couldn't meet. The essence of this pedantic mentality is a very old-fashioned conservative consciousness.
Feng Lan has no direct receptionist. She only appears in class. Outsiders rarely get in touch with Humen without going through the local government office, the United Front Work Department or the parents of old students. This is a typical lack of cultural marketing awareness. Many people think she is difficult to get along with. I didn't expect her to be a very simple person, with excellent personality and incredibly easy communication; She just hasn't figured out how to get in touch with outsiders yet. That is the consciousness of cultural marketing.
Feng Lan emphasized "quiet study", winning prizes or international exchanges only told students what they had learned, and never realized that outsiders also needed to know this information. You should know that a teacher has many students, so he can't take more people. A few years ago, students held recitals, which had a great influence. When the position is full, she has no interest in cultural marketing. But she didn't think that this was not her interest, but related to local development and image as well as cultural issues.
In fact, there is still room for students to be replaced, or it can be a chain, or other large-scale education industries, and there is a lot of room. This is the lack of cultural marketing awareness. I can't see anymore.
Feng Lan is invited by the publishing house and has little time for herself. But she dragged the publishing progress and spent her energy helping employees find objects. Just because the piano teacher is dedicated and missed the time to make a boyfriend, she is absolutely sorry for the hard-working employees. As a result, the emperor was in no hurry. Without the awareness of cultural marketing, you will do such things, regardless of size.
Recently, she is trying to raise funds and concert sponsorship for those students who have piano skills but lack travel expenses. I feel that there has finally been some progress in understanding. People can see that piano is not only a matter for their teachers and students, but also related to society.
Of course, although Feng Lan's Music Odyssey is conservative and lacks cultural marketing consciousness, it is still a piano utopia that transcends the secular world and cares for and creates a group of idealists.
Experts believe that learning piano can effectively promote academic performance.
Feng Lan, a famous piano educator: Most of the students are top schools, and the piano level is the engine of academic performance.
Piano students are mostly top students in famous schools, and piano level is the engine of academic performance.
First, the best trick of quality education in history: the piano level has become the engine to improve students' performance.
Few people will notice the relationship between the champion of the college entrance examination and the piano. However, if you casually open the introduction of the top candidates in the national college entrance examination over the years, people will find that no matter which subject is the top candidate, piano master is almost always in the top candidates every year. Only among the top students in the national college entrance examination in 2009, piano master highlighted by the media are: Pan Yijing, the top student in Jiangsu, Pei Hongyu in Jilin, Li Yiran in Ningxia, Zhang Lu, the top student in the liberal arts college entrance examination in Shaanxi, and Mikan Ryu, a student who came out of Guangdong Beiwai in 2009 ... Careful people can also know that these top students often improve their academic performance quickly after learning the piano.
Are children who learn piano really not bad? Learning piano will help students improve their grades to some extent?
People often hear that there are two common ways to treat cerebral palsy in the world: playing with dolphins and playing the piano. What they have in common is that they can directly promote the function of the human brain, especially the right brain.
Today, when the whole society calls for "reducing the burden", what kind of hobbies can not only help the requirements of quality education, but also help students improve their academic performance? As a result, the education departments in some places have used pianos that most people dare not think about.
Piano can cultivate individual self-control, psychological quality, overall coordination ability, exercise people's endurance and self-confidence; It plays an excellent role in cultivating a person's strong will and indomitable and enterprising qualities. It is especially helpful for people's memory ability. When a person is sleepy, music can play a good role in lowering blood pressure, relieving and regulating, and it is an efficient way to divert attention and rest.
"Is the enthusiasm for learning the piano in line with the social trend or is it really beneficial to children's quality education?" The reporter asked Ms. Qiu Hua, the international affairs assistant of Feng Lan, a famous piano educator, for verification.
Qiu said with a smile: "If you want to do a good job, especially piano education, you will find a lot of knowledge in it. For example, there is an interesting phenomenon among Mr. Feng's students. Almost all the students have excellent academic performance in school. Almost all the students with piano grade 10 or above are in the top ten of their school. For example, the Big Four in Dongguan, some national model schools in Shenzhen and Guangzhou, and international high schools all have such students. These students have the opportunity to directly enter world famous schools such as Oxford, Cambridge and Harvard. "
"In Dongguan, Li Jingyu and Zhong Zijun, the first and second students in this year's senior high school entrance examination, are all students of teacher Feng Lan. When they began to learn piano from Mr. Feng, they were in the middle of the school, sometimes even at the next level; However, this senior high school entrance examination got the excellent total score of their school, plus 50 points of piano expertise, and was successfully admitted to Dongguan Experimental Middle School and Guanzhong Songshan Lake School. The IQ of these two students is very good, but some States and habits need to be adjusted, and their grades are still improving rapidly, which will be much better in the future. Teacher Feng followed up their academic achievements and arranged suitable tutors for them personally. These measures are conducive to the improvement of students' comprehensive ability. "
Second, the basis of piano fever and social needs
"The reason why these students have such great potential to improve their academic performance is because the piano level has given them a foundation of self-confidence and psychological quality. Piano circle has a certain communicative function, and it also plays a very direct role in improving memory. Now foreign universities have been eyeing them; However, they may choose to double major in music and traditional majors of world famous schools, that is, double major in studying abroad. "
Qiu Hua said that from the above situation, piano fever has a certain social demand base.
Piano level has become the secret engine to improve academic performance, the fundamental reason is that it can help students form a good and sustainable learning ability and learning environment; Feng Lan, a famous piano educator, has previously said that piano is not a system independent of culture and education, but can interact with each other, and even directly interact with some important functions of society.
Reporter: The piano level has become the engine to improve students' performance. Is this phenomenon universally applicable?
Qiu Hua: According to our previous experience and the experience of our peers, we think this is very possible. At present, there is no energy to do further research on this problem. But the premise should be formal and scientific piano education, so that students can enjoy the piano and its benefits, otherwise it may be counterproductive; At the same time, parents also need better cooperation. The reason why our students have made some achievements is inseparable from the close cooperation and understanding of their parents.
Reporter: I heard that Mr. Feng's students are all rich families, including dozens of children of Forbes billionaires. Do you think their academic qualifications are better, so they give priority to recruitment?
Qiu Hua: We are strictly forbidden to talk about students' backgrounds. We have a strict security system, including interview arrangements. For sensitive communication, you must get the permission of the parties before you can arrange or express your position according to their wishes. However, as a responsible educational institution, I think the quality of teaching should be given priority, and it is also the ultimate consideration. Regardless of family background, as long as it is more conducive to training talents through procedures, recruitment is given priority. Some people think that family relationships determine what kind of teachers children can talk to or what kind of circles they can enter; On the contrary, I think the piano potential and personal piano level determine what kind of circle you can enter, which is more important to your future.
Reporter: Generally speaking, students with good majors will go to the Conservatory of Music?
Qiu Hua: Not necessarily. The students here have good grades, and many students have no problem getting into other key universities. The admission line of music colleges is relatively low, so these students have relatively large choice space. They prefer to study the music and traditional majors of famous foreign universities, but some students are willing to study a single music major and provide suggestions according to their own specific conditions.
Third, cooperation: the story of Feng Lan, a famous piano educator, and Li Jingyu and Zhong Zijun, students from Humen, Dongguan.
Reporter: Are you surprised that Li Jingyu and Zhong Zijun are competing for admission to key schools?
Qiu Hua: High-level piano special students are valued by the school. In the case of countless ordinary online students, famous schools invite parents to change their wishes, sort the files separately, and open a green channel for priority admission; I think it is the result that the current education department pays more attention to quality education, and it is also the result that the local economic, social and cultural level has developed to a certain extent.
The comprehensive piano quality of the two students has reached the corresponding level of the world's top exchange circle. Every recital is a sensation, and it is hard for people who have never seen their own recital to imagine the effect of the scene, which is directly proportional to the contribution of themselves and their families. And their piano level is still in the process of rapid progress. We haven't considered the situation of school recruiting students and robbing people before. Everyone is immersed in their own work and never thought about how the outside world might react. Of course, the school attaches great importance to this issue, and we are willing to consider some demands of the local government and the school and try our best to cooperate.
Reporter: Did Li Jingyu and Zhong Zijun grow up smoothly? I heard that these two people were "killed by their mother's stick" and grew up?
Qiu Hua: An old man said that no one wants to succeed, and success is forced. The growth process of these two students is not always smooth. From correcting piano learning problems one by one and improving piano quality in an all-round way, from repertoire research, teaching strategies, the guarantee of piano practice time to various communication decisions, from the initial large number of basic repertoire to exquisite skills and concertos, every detail has invested a lot of painstaking efforts and sweat from teachers, parents and society. Fortunately, Mr. Feng can effectively ensure that these two students always maintain a strong interest in music, which is the basis for students' continuous progress. Moreover, with overcoming a lot of difficulties in piano learning and practice, their strong interest, self-confidence and outstanding ability in piano quickly extend to other learning fields, so their academic performance shows great potential and stamina.
Reporter: How do you work closely with your parents and family?
Qiu Hua: It is true that everyone knows that cooperation is very important, but how to do it is a difficult problem. We did something that we didn't consider thoroughly before: a few years ago, due to the lack of time and energy, this happened. We simply told our parents about some important decisions and asked for cooperation, but we didn't give any explanation or follow-up-this was also some previous work habits, which caused some parents to be unable to cooperate. However, this has not happened again in recent years, and everyone has cooperated well.
4. Popularization: Piano expertise makes academic performance advance by leaps and bounds.
Reporter: Piano level is so important to academic performance. Will you emphasize this point?
Qiu Hua: We are a team specializing in high-end piano education, and our energy is very limited. In a sense, teachers' time and energy are students' future. Teacher Feng's rest has always been the biggest headache for our teaching assistants at present. It seems that the focus of our work has not yet reached the point of re-study. There are many piano training institutions in society, and I believe they will pay attention to this problem and can do more and better than us in popularization. Reporter: I heard that some local people don't understand your practice of rejecting students. Is it possible to expand enrollment?
Qiu Hua: Some people say that we only accept students from a specific group, which leads to students from outside the circle never getting the opportunity to sign up for study. This conjecture is groundless. Some students may be temporarily rejected, which makes us very helpless; We understand how parents feel when their children are temporarily rejected. We have been trying to avoid and reduce this situation through various channels. When we find suitable cooperative institutions, we will use our past experience to guide them to meet our teaching requirements, so as to achieve as much popularization as possible; But according to the information I got, it is difficult to improve the level at present.