Lancome 1935 was born in France and is a brand founded by Amanda Petitjean. Han Yashi belongs to Qingdao Oukena Cosmetics Co., Ltd.
Lancome, as a world-renowned high-end cosmetics brand, is involved in skin care, make-up, perfume and other products, mainly for mature women with high education and income level, aged between 25 and 40.
With a keen sense of perfume genius, persistent spirit of adventure, and ambition to make French brands occupy a place in the global cosmetics market monopolized by American brands at that time, Lancome wrote a beautiful page for the history of world cosmetics. A rose from a French castle, with its temperament, has bloomed for 60 years in the unpredictable female psychology and unpredictable fashion rules.
20 18 12, World Brand Lab released the list of the top 500 world brands in 20 18, and Lancome ranked 494th.
The name Lancome was conceived from Lancome, a castle in central France. For the sake of pronunciation, the letter "S" in the name of the castle was replaced by a typical French long sound symbol. Because many roses are planted around Lancome Castle, which is full of romantic artistic conception, roses have become the symbol of Lancome brand.
Armand, the founder of the brand, believes that every woman is like a rose, with her own characteristics and gestures. So the brand was named after the castle, and the rose became the brand symbol of Lancome. Lancome's original trademark has a symbol rose representing its three series, representing perfume series; Lotus stands for skin care series; Angel, representing the make-up series.
Europeanized beauty represented by Lancome is the most easily accepted by women in China, because she is fashionable, but does not lose her affinity; She is lively and meaningful.