The role of Finnish industrial design in technological innovation of enterprises is mainly reflected in three aspects: industrial design creates product brands; Industrial design creates high added value of products; Industrial design directly affects the technological innovation ability of enterprises.
Industrial design is based on human needs, with industrial product design as the main body, integrating technology, art, economy, environment and other disciplines. Through innovative development, the appearance, performance and structure of products are coordinated, and people enjoy comfort and beauty on the basis of ensuring the technical functions of products. The development history of industrial design in developed countries shows that when the per capita GDP reaches $65,438+$0,000, the value of design in economic operation begins to be concerned. When the per capita GDP reaches more than 2000 dollars, design will become one of the important leading factors of economic development. When the society enters the stage of economic development leading by innovation to realize value-added, industrial design will become a leading industry and an important part of innovating resources, increasing social wealth and enhancing comprehensive national strength.
At the beginning of the 20th century, the first integration of industrial design resources appeared in European countries. For example, Germany established the "Industrial Design Alliance" to unite the strength of technology, commerce and artists to jointly solve the quality and design problems of industrial products, which laid an important foundation for the brand advantage of modern industry. In the mid-20th century, Britain and other European countries once again took industrial design as a national policy and implemented the second integration of industrial design resources, which effectively promoted the brand strategy and global trade strategy of European industries. In recent years, some countries once again put forward a cross-disciplinary and cross-departmental "cultural and creative industry", which is the third integration of design resources. It shows that the strategic position and role of industrial design in global industrial development is becoming more and more important. Finland, a Nordic country, is a big industrial design country famous for its creative economy.
In Finland, from forestry machinery to high-tech products, the field of industrial design is very broad. The main purpose of Finnish industrial design is to improve the competitiveness of products. The rapid changes in the international market and the competitive introduction of new technologies and products have prompted Finnish enterprises to pay more and more attention to the role of designers. Nokia's success lies in the idea that design is the key to success.
The role of Finnish industrial design in technological innovation of enterprises is mainly reflected in three aspects: industrial design creates product brands; Industrial design creates high added value of products; Industrial design directly affects the technological innovation ability of enterprises. There is a consensus in Finnish design circles: from the perspective of global economic competition, price and quality can no longer be the core competitiveness, only brand is the way for enterprises to make profits, and design is an important factor for enterprise brands. In modern industrial design, Finland attaches great importance to the application of ergonomics principles in product design. The design not only takes into account people's physiological and psychological factors, making people's operation labor-saving, simple and accurate, but also pays attention to making people's working environment safe and comfortable, so as to improve work efficiency.
The average proportion of Finnish enterprises using industrial design is 465,438+0%, and that of traditional industries is 80%. However, there is not a company in the export enterprise without its own design products and brand strategy. Therefore, Finland has not only become a big industrial design country in the world, but also ranks in the forefront of the world in terms of invention and creation. It should be said that paying attention to brand and design quality is one of the important factors for the success of Finnish enterprises, which runs through the development of Finland's main pillar industries. Before the telecom industry appeared, Finland's forestry promoted Finland's economic prosperity. Weimeide Company continuously produces faster and faster paper machines, which has established the leading position of Finnish paper-making equipment in the world. The forestry machinery designed in Finland is not only flexible in operation, but also attaches great importance to environmental protection. The environmentally friendly walking harvester manufactured by Finnish Logging Machinery Company won the 1996 European Design Award. For a long time, shipbuilding technology has always been Finland's strong point, and about half of the icebreakers in the world are produced in Finland. In addition to special ships, Finland has also designed and manufactured a number of luxury cruise ships.
Starting from 1990, Finland holds a national design competition focusing on industrial product design every two years to award prizes for works representing the best industrial products and daily necessities design in Finland. In addition, the Finnish Industrial Designers Association, with more than 200 professional members, awards the annual Industrial Designers Award to members who have made outstanding achievements every year, thus promoting the continuous innovation of Finnish industrial products.