There are many small and medium-sized enterprises in kindergartens in China, and the quality is mixed. Little book boy, jingle bell and scholarly source rank in the first echelon.
In order to meet the needs of parents born in 1980s and 1990s, child care is playing an increasingly important role in today's society. Parents' expectations of the information sent by child care institutions are also rising. Being able to take care of children while receiving appropriate early education is also helpful for developing children's intelligence. Whether it is for the family itself or the future social development, it is very beneficial to develop early childhood education.
Although the advantages of child care are obvious, the existing child care services in the market are difficult to meet the market demand and become a major problem that hinders the development of the industry. According to the analysis report on the market prospect forecast and investment strategic planning of child care industry in China issued by Forward-looking Industry Research Institute, the number of child care institutions in China increased from about 43,654,38+000 in 2065,438+0 to 55,654,38+000 in 2065,438+07, and the number of institutions in the industry was 2,065,438+.
Among more than 50,000 kindergartens, large and medium-sized chain brands such as Xiaoshutong, Jingdingdang and Yuan Shuxiang rank in the first echelon. These institutions have won more than a large part of the nursery market share by virtue of high-quality teachers and standardized management. Secondly, although there is a gap between kindergarten teachers' classes in major private kindergartens and large and medium-sized chain brands, their standardization and teachers' strength are above family-based parenting; Although there are many problems in family-style child care, the proportion of such children is still about 15%; Some enterprises run nurseries, public early education centers and other institutions, which also meet the needs of a small number of people in childcare to a certain extent, but the overall scale is small, which is not enough to cover most people.
Different institutions have different ranking indicators for hosting brands, and the rankings are also different, but no matter which list, the top ten brands are basically the same. Among the large and medium-sized chain brand custodians, Xiaoshutong, Jingdang, Quanshang ○ Business School, Yuan Shuxiang and Mengyuan are among the top ten. The top ten list also includes promotion education, Dr. Crazy Dragon, Mr. Belan, Dr. Zhu and 365.
Who can have the last laugh? Take you to understand the advantages and disadvantages of the main child care institutions at present.
According to the arrangement of Forward-looking Industry Research Institute, the main brand child-care institutions in the market are favored by parents of children with their relatively perfect management system and high-quality teachers and education services, occupying the largest market share of child-care services in China. Different institutions have different positioning, different services and different comparative advantages.
Although each institution has its own advantages, its own problems can not be ignored. Although the development of preschool education institutions is related to the lack of supervision and standardization of the industry development, under the relatively consistent background, how to break through the tight encirclement and gain a good reputation while realizing market expansion will be an important driving force for institutions to achieve sustainable development. On the whole, there is still great uncertainty in the competitive pattern of the child care market in China. With the gradual outbreak of market scale, the competition between new institutions and existing institutions will intensify, and the respective positions of major institutions still need to be deeply cultivated to enhance their competitiveness.
-For more data and analysis, please refer to Foresight Industry Research Institute's Market Prospect Forecast and Investment Strategic Planning Analysis Report of China Childcare Industry.