In recent years, the characteristics of the development of China's cosmetics industry are: the overall production of China's cosmetics market has developed rapidly and the benefits have continued to grow; The growth of foreign exchange earned by exports has accelerated, and the import volume has rebounded rapidly; The quality of cosmetics products is mixed, and the quality of products used in beauty salons is worrying; The government has promulgated many laws and regulations to strengthen the management of cosmetics; International brands are blocked in China, and local brands take advantage of the situation to strengthen the market; Influenced by many factors, the development of facial makeup line is not ideal; The development of men's cosmetics is accelerating, but the market share is still small; The market of children's cosmetics is developing rapidly, and there are more and more varieties and patterns. The consumption tax on skin care and hair care products was abolished, and cosmetics developed in many aspects.
Industries that are developing faster than real estate and IT; Industries closely related to our lives; Industries with good comprehensive economic benefits; An industry with few well-known brands, an industry with huge business opportunities and low threshold-this is that the beauty industry and reform and opening up started at the same time? An industry that has received little attention from economists.
In 2007, the total operating income of China beauty service industry will reach 200 billion yuan. Now? Beauty consumption has become another hot spot for China residents after real estate, automobiles and tourism? In the next five years, this number will double again.
As early as 2004, the first academic report of China's beauty industry, China Beauty Economy Annual Report, gave a panoramic view of China's beauty industry for the first time? Four economists: He Fan, Ba Shusong, Zhong Wei and Xiao Zhao. The "economic status" of China's beauty industry was established for the first time.
The faster the beauty industry develops now, the more worthy of studying some industry problems? Compared with foreign beauty companies, domestic beauty companies lack obvious competitive advantages in management, talents and brands? Even among the 240 large-scale beauty chain brands in China, there are few well-known brands.
Beijing Bai Lu Ye Wei Technology Co., Ltd. specializes in beauty education and service, and has more than 400 franchisees in China. It should be said that it is a well-known enterprise in this industry. However, its brand consumers know little about it, the centralized management of beauty industry is unclear, the market management is legalized and standardized, and the statistical index system of beauty industry is blank, which needs the attention of relevant government departments. "Beauty industry is a sunrise industry in China, and it is also the take-off stage of infant industry in industrial development. It is very important for the government to give necessary policy support. " Ba Shusong, deputy director of the Financial Research Institute of the State Council Development Research Center, said: What means should be used to encourage the society to set up the beauty industry and guide and expand beauty consumption? There is no clear policy to follow at present.
At present, the beauty industry in China has the characteristics of large market demand, complex structure of employees, strong experimentation and low level of industrial structure. Although after more than 20 years of development, the beauty industry has not yet entered a mature stage, and the whole industry has been in a state of disorderly development for a long time? It is urgent to find a brand-new industrial operation mode suitable for the requirements of the times.
Although we can't see the importance of paying attention to and discussing the beauty industry model today, with the further refinement and differentiation of the beauty industry, we will find that? The adjustment of industrial model will become the most critical issue in the development of beauty industry. "The beauty industry needs powerful enterprises to enter, and it is time for some enterprises that have developed in the beauty industry for a long time to upgrade their brands." Economists who are committed to the beauty industry agree that although the beauty industry in China is moving from a single operation to a comprehensive operation, the upgrading and transformation of its industrial model is far from complete, but from the perspective of ownership mode; At present, the family professional manager system and shareholding system are few, which is obviously not conducive to the maturity and development of the beauty industry. But it is this situation that provides opportunities for foreign capital and new enterprises to enter.
From a global perspective, the technical development of the beauty industry is advancing to a new field, which is particularly important for enterprises entering the industry. When it comes to beauty cosmetics, many people's first reaction is that this is a female patent. In fact, the consumer demand for male cosmetics has always existed, and the new target of French perfume industry is the children's market. However, there is still a certain lag in domestic development at present. It is expected that this marketing method will become the mainstream in the future. But he also pointed out? Franchising is an advanced marketing method, but it can't be applied to all beauty business organizations. In addition to franchising? Small-scale but professional beauty institutions are also one of the future development trends.