Form of group buying and suitable products: as a relatively new way of consumption and shopping, group buying is unstoppable despite twists and turns in actual operation. From the continuous development of group buying activities and the participation of many well-known enterprises, we can predict the development trend of this new force. At present, there are generally three forms of group buying: initiated by upstream merchants; Professional group buying service agencies initiate and organize the whole service; Enthusiastic consumers automatically initiate. Group buying products cover a wide range, including not only automobiles, home appliances, digital products, mobile phones, computers, cultural and sports supplies, but also card services such as health check-up, insurance, tourism, education and training, various beauty, fitness and leisure products. The benefits of group buying to consumers are obvious: 1, and the quality is reliable. Group buying often takes delivery of goods directly with brand manufacturers or their regional general agents, so it can completely guarantee the quality problems that consumers are most concerned about; 2. The lowest price. Organize members with the same purchase intention, and reduce the purchase and sale links in the form of large orders. Manufacturers will directly profit from the saved sales costs, so that consumers can enjoy preferential prices after making profits. Undoubtedly, the huge sum of money collected from dozens or even hundreds of procurement contracts has unparalleled advantages in bargaining with merchants, and can often be purchased at a price lower than the lowest market price. 3. After-sales guarantee. Group buying also helps to enhance consumers' ability to resist risks. "Many hands make light work" is conducive to better implementing "rights protection" when there are contradictions and disputes with merchants in the future. Consumers occupy a relatively active position in the process of purchase and service, so they can have higher security and enjoy better service. At the same time, in the event of quality or service disputes, collective rights protection can be adopted to solve the problem in a more favorable way for consumers. Group purchase rules 1. Abide by the membership rules and prohibit the dissemination of group purchase price information to non-designated sales stores; 2. Promise to respect the organizers of group buying, and don't make unfounded doubts and attacks on the forum; 3. Before joining the group purchase, you should know the price, quality and service of the products you ordered and place an order carefully. You should not order or cancel it at will, which will affect the reputation of the website among suppliers. 4. Carry out strict on-site acceptance of the received products, and make accurate payment on time according to the agreement after confirmation.