Marketing is an undergraduate major in colleges and universities, which belongs to the business administration major. The basic study period is four years, with a bachelor's degree in management. It is an interdisciplinary major based on economics, management and modern information technology.
Starting from meeting the needs of customers, this major explores how enterprises can meet the market demand, seek market rules such as business methods and business model innovation, and cultivate humanistic spirit, scientific literacy and integrity to meet the needs of modern market economy.
Master the basic theories and methods of management, economics and marketing, as well as marketing professional skills, and have the ability of innovative and entrepreneurial thinking and comprehensive application of relevant knowledge to discover, analyze and solve practical marketing problems.
The similar postgraduate entrance examination directions of marketing undergraduate majors are mainly management and economics. Management includes enterprise management, administrative management and financial management.
After graduation, students can engage in marketing and management, teaching and scientific research in enterprises, institutions and government departments, and can engage in marketing management such as market research, marketing planning, advertising planning, marketing promotion and sales management in for-profit and non-profit institutions or start their own businesses.
Ability requirement
(1) Knowledge acquisition ability: Ability to use scientific methods to acquire knowledge through classroom, literature, network, practice and other channels; Be good at learning and absorbing other people's knowledge and establishing your own knowledge system.
(2) Knowledge application ability: able to apply management theories and methods to analyze and solve theoretical and practical problems.
(3) Innovation and entrepreneurship: Strong organizational and communication skills, exploration and critical thinking skills, and constantly trying theoretical or practical innovation.