With the further development of online live broadcast channel and e-commerce mode, the online adult education format has been developing continuously, and the online penetration rate of adult education industry in China has reached 43%, which is much higher than the overall online penetration level of education industry. From the perspective of investment and financing, the total investment and financing scale of China adult education market will reach 2.338 billion yuan in 2020, and the average single investment amount and total investment and financing scale will both reach record highs. Judging from the top ten financing events of adult education in China in recent years, seven of the projects invested by adult education enterprises are online education models. It can be seen that the online education model is more favored by capital.
The market scale continues to expand.
Adult education is an important part of China's education system and an organic part of lifelong education system. It is interdependent and perfect with general education. In the current domestic environment, the enrollment expansion of colleges and universities not only promotes the rapid development of higher education, but also expands the audience of adult education. Coupled with the increasingly fierce social competition environment, people's will to keep learning is getting stronger and stronger, and the adult education industry is constantly changing and developing towards maturity.
According to public statistics, from 20 13 to 20 19, the market size of adult education in China increased from 483.34 billion yuan to 9.918.8 billion yuan. It is estimated that the adult education market in China will exceed one trillion yuan in 2020, reaching 1 1000 billion yuan.
Online permeability is constantly improving.
According to public statistics, the online penetration rate of China's adult education industry is always higher than the overall online penetration rate of the education industry. In 2020, the online penetration rate of China's adult education industry will reach 43%, while the online penetration rate of the overall education industry is only 24%.
According to the survey and statistics of the acceptance of online teaching forms in adult education industry in China by Entrepreneurship Research Center, in 20021year, the proportion of adult education users who could fully accept online teaching forms was 60.04%, which increased; The total proportion of users who are totally unacceptable and unwilling to accept is 2 1.2%, which has declined. It can be seen that the adult education industry's acceptance of online teaching forms is constantly improving.
Online business forms are more favored by capital.
According to public data, in 2020, the total investment and financing scale of China's adult education market reached 2.338 billion yuan, and the average single investment amount and total investment and financing scale reached record highs, and the adult education industry continued to be favored by capital.
Compared with offline teaching mode, online education mode can minimize the investment cost of fixed assets and extend the customer base through online channels. Therefore, compared with the traditional offline education mode, the online adult education format is more favored by the capital market. Judging from ten domestic adult education investment and financing events with large financing amount in recent years, seven of them are positioned as online education mode, which shows that the online adult education format has attracted more and more capital.
Generally speaking, the adult education industry in China has great potential for future development, among which online teaching is the main format of the industry, and the online penetration rate is increasing, which is most favored by capital. It is predicted that in the future, with the further popularization of the Internet and the development of technologies such as 5G, the business model of online adult education will be more extensive and will become the main development trend of the industry.
—— The above data comes from the Analysis Report on Market Foresight and Investment Strategic Planning of Adult Education Industry in China by Forward-looking Industry Research Institute.