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Oriental Youbo, a subsidiary of New Oriental, will be closed. Why did this educational institution also fail?
We know that under the national policy of double reduction, major educational institutions have some problems to a certain extent, some educational institutions have completely withdrawn from the market, some educational institutions have changed the direction of training institutions, and everyone is looking for a way to survive. There are many well-known educational institutions, such as Pea Thinking and New Oriental. Recently, the K 12 business of New Oriental Online also decided to close down, and started the work of refunding students' fees and compensating employees for layoffs.

I. Oriental Youbo

Oriental Youbo was established in July 20 16, and was jointly invested by New Oriental Group and New Oriental Chengxun. The main business of Oriental Youbo is interactive live lessons. Different from other training institutions, the teachers of Oriental Youbo give lectures live online. At present, the only training institution in China adopts this model. Although the online education products of New Oriental are far behind other education companies, the new model of Oriental Youbo is the most successful online education business of New Oriental at present. According to the financial report released by Oriental Youbo, the number of people paying for its course K 12 increased by 66.8% this year, and the number of people paying for Oriental Youbo increased by 102%. Even in May this year, Oriental Youbo has rapidly expanded to 273 cities in China.

Second, the policy of double reduction.

We all know that most educational institutions will close down under the national acid-base policy, so even if Oriental Youbo has achieved profitability, other models have entered a mature stage, but because of the double reduction policy, it has to stop its own operations. In the double reduction policy, there is a provision that foreign investors are not allowed to operate franchise chains through mergers and acquisitions, and to set up other ways to hold or share in discipline training institutions. Oriental Youbo is just not satisfied with this, so it can only be delisted.

Third, seek transformation.

Although some people think that under the policy of double reduction, educational institutions do not mean that there will be no opportunities from now on, because most educational institutions are seeking transformation in order to survive and cannot carry out subject training, then they should provide trusteeship services, even training courses in eloquence, sports, art and music.