1. The title must be compliant: when educational institutions promote soft articles, the contents in the title must comply with relevant laws and regulations, and must not involve sensitive contents or mislead consumers.

2. The title should catch the reader's eye: the title of the educational soft article should be concise and powerful, highlight the highlights of the article and attract the attention of the target audience.

3. The title should include keywords: the keywords in the title of the soft text should be included and closely connected with the text, which is conducive to Baidu search engine crawling.

4. Use hot words: using popular words or news hotspots to connect the topic of the article will also help increase the chances of soft articles being included by Baidu.

5. Titles should meet readers' needs: The titles of soft articles in the education industry should meet readers' needs and advocate readers' attention, thus attracting readers' interest.

6. Don't use too many words in the title: Don't use too many words in the title of soft text, generally within 30 words, and use concise and attractive words.

Generally speaking, the titles of promoting soft articles in the education industry should be thought-provoking, highlight the highlights, meet the needs of readers, and pay attention to compliance and keyword use. Through the above points, we can improve the possibility of soft text being included by Baidu.