Based on repeated planning practice and living experience abroad, I have gradually accumulated rich experience in brand strategy formulation and summed up a unique practical methodology for brand strategy formulation. At the same time, some advanced foreign planning tools and concepts are constantly applied to practical operation, such as FDT (Focus, Differentiation, Trend) brand rule, positioning four-step method and so on. He is good at using 4A strategic tools, deeply studying the insights of consumers and competitive products, and finding creative insights. Widely recognized by customers.
Because of his peculiar clothes, sharp brushwork, humorous talk and wide coverage, he once claimed to be the ABCD (creative director of account business) in the advertising industry.