The development of educational institutions has mushroomed in recent years, but the survival of the fittest is constantly being eliminated, and the competition is becoming more and more fierce. The competition of training institutions in the local market mainly focuses on the acquisition of students. Using parents' recommendation is also an important channel for training institutions to obtain students. All training institutions are making full use of and digging deep into parents' network resources. ?

Educational institutions should do three things well.

First of all, the key to making full use of parents' contacts lies in the teaching quality of the training institutions themselves. If the teachers in the training institutions are good and the management is in place, the grades of each child will be greatly improved. That word of mouth speaks for itself. From this perspective, it is natural and logical for parents to recommend students to you.

Secondly, there must be a recommendation incentive mechanism. The recommended incentive mechanism is mainly embodied in tuition fee reduction and extra rewards for students. You can give him a few hundred yuan or even some extra rewards for the same class tuition. In this case, there may be some well-connected parents willing to introduce them.

Finally, we should fully understand the working background of each parent. Look at the contacts and circle of friends of these parents. For parents with great potential, it is necessary to cultivate and explore their recommendation ability. You can talk to your parents euphemistically and give your children some personalized courses for free, provided that some students recommend them.

In short, parents pay for their children's tuition in training institutions, and training institutions need to work hard to help their children improve their grades. Subjectively, parents have no obligation to use their contacts to recommend students for you unless you can promise to make better improvements for their children or give them something extra. This is attractive to them and there is hope to get students.

After the epidemic, training institutions are under great pressure. This summer vacation is a critical period. Whether we can grasp students' acquisition will directly determine our survival.