1From March to June, 1985, under the guidance of teachers Ji Min, Hong Yilong, Chen Shunqing, Zhang Longdong and Yagi Shinren, I participated in the advertising professional training course organized by the Propaganda Department of the CPC Information Bureau, the Ministry of Education of People's Republic of China (PRC) and the Advertising Department of the State Administration for Industry and Commerce. 1June, 1985, entered the Beijing office of Dentsu Advertising Company as an intern; 1June, 986, joined Tianjin Development Zone Sino-Japanese Joint Venture Lianyi Advertising Company (Tianjin Guang Mei-Japan Bobaotang) as a copywriter; 199/kloc-0 joined Shenzhen Anhua company as a supervisor in June. 1992 successively served as creative design director of Haikou Ocean Decoration Advertising Company, creative director of Tianjin Sun Advertising Company, creative director of 1993 Tianjin Zhongtian Advertising Company, artistic design director, creative director, marketing planning director and manager of 1994-200 1 Tianjin Kaiyuan Art Design Advertising Company.

20 1 165438 The director, professor and tutor of advertising in School of Journalism and Communication, Tianjin Normal University had a sudden cerebral hemorrhage, fell three feet from the podium, and was sent to the hospital for rescue. He died at 2: 03 am on the 22nd at the age of 53. The last sentence he left to the world was actually to say to the students: "I can't give you any more classes, sorry, classmates!" " "

20 12 On April 6th, Xu Chun 'an was buried in the East Lawn Cemetery of Tianjin Yong 'an Cemetery. At the back of his tombstone, two words are engraved: "courage is the same as the sun and the moon, and courage is the same as Kunlun." Advertising Management and Advertising Regulations Tianjin People's Publishing House 1996 (ed.) Advertising Course Shanghai People's Publishing House 2003 (ed.)

Outline of China Advertising Culture History, Tianjin Social Sciences Publishing House, 2008 (editor-in-chief).

Corner that should not be forgotten, news front 1985.

Trilogy of product, brand, corporate image and product life cycle, Journal of Tianjin Normal University 1999.

The ultimate standard of advertising creativity, modern advertising, 2002.

Tianjin advertising local chronicles, advertiser, 2003.

Tianjin Consumer Survey, Research on Advertising Culture of Modern Advertising in 2008 (Tianjin Social Science Project) in 2005.

Research on the Training of Advertising Professionals in 2007 (Tianjin Municipal Government Undergraduate Teaching Quality Engineering Research Project)

Research on the Training System of Advertising Talents in Creative Industry in 2009 (Major Research Project of Tianjin Municipal Government)