Today, DingTalk released the educational information product "Nailing the Future Campus", and the education industry is surging again.

Nailing the future campus is the overall solution of "campus digital management platform+campus intelligent hardware", providing services for primary and secondary schools.

With the support of education policy, many people want to cut the cake of education informatization, but few people have the strength, manpower, material resources and financial resources to complete the infrastructure construction. At the same time, problems such as uneven product quality, inefficient use in schools, and difficulty in obtaining data have also been criticized.

In the big environment, with the cold winter of capital and the tightening of regulatory policies such as App enrollment and students' burden reduction by the Ministry of Education, educational enterprises involved in 2B business are also cautious. DingTalk, which has its own 2B gene, chose to stride into educational informationization at this time, which is undoubtedly a blockbuster to subdivide the track.

What kind of changes will be ushered in the educational information market after being swept by nails, which makes people look forward to it very much. In addition, let's take a look at what nail layout education is based on and what actions will be taken in the future.

Simply put, nailing the future campus is an overall solution of "campus digital management platform+campus intelligent hardware", which can be divided into two parts:

On the digital management platform of campus, "nailing the future campus" provides four services: campus management, teaching and research, home-school communication and student growth files. In terms of campus intelligent hardware, it provides services such as face recognition access control, visitor management, students entering and leaving the school, cloud print, and unlimited screen projection for the three major scenes of campus security, intelligent classroom and home-school co-construction.

From the product function, it is not difficult to see that, based on the positioning of its own "intelligent mobile office platform", the future campus will be built as a platform for school management, followed by educational hardware, and educational content and resources are less involved.

Specifically, in the construction of the school management platform, a lot of details have been made. Taking campus security as an example, Chen Hang, CEO of Nail, said that internal employees can't see the home-school address book by default, and only teachers can. At the same time, teachers can only check the class address book, parents can't see each other's mobile phone number, and parents will not be added to the whole school.

In addition, in order to ensure the security of campus data and privacy, SOC2Type 1 service design report, ISO 27 108 public cloud personal identity information protection management system, ISO 2700 1 information security management system standard certification, and three-level protection certification of information system of the Ministry of Public Security are provided.

In addition to releasing the "nailing the future campus" plan, the conference also launched the "Thousand Schools Plan", that is, helping 1000 schools to build a "future campus" demonstration park nationwide, and training 10 future campus digital administrators for each school on average, empowering 1000 future campus digital administrators in total, and all schools can register.

"In the era of digital economy, as a technology-driven company, we hope to use the most advanced technology to solve various problems faced by the education industry. It is not only to make school management, teaching and research, home-school communication and student growth records simpler, but more importantly, to make education warmer through science and technology. " There is nothing to say. I hope that Internet technology can benefit the education industry and schools.

"The education industry is the sixth fastest growing industry, and the first is the Internet." Fang Yongxin (Huamingpao), vice president of nailing, introduced that the key word of the top-level design of nailing layout education is "focusing on energy", and he introduced three expectations:

"Education is a public welfare undertaking. Nail a product worth 65438+ ten thousand yuan. We give it to customers for free and teach you how to use it. " In Fang Yongxin's view, commercial things should not be put on the nail, but should be put on the whole Alibaba Group, and the issue of profitability is not considered at present.

For the business model of nailing layout education, Fang Yongxin said that it is "very simple". He told mustard heap, "We provide technical support services, which are always free, but the school still needs to pay for the subsequent personalized services, which are completed by service providers."

"Nailing is more platform-oriented, and I hope more companies will settle in and provide more effective services." Fang Yongxin said that he is looking forward to cooperating with hardware service providers and enterprises with high-quality educational content. In hardware, more emphasis is placed on the safety of hardware. When choosing partners to produce educational content, they prefer enterprises whose main business is 2B.

In addition to cooperation with educational enterprises, we will continue to optimize software platforms such as home-school activities and home-school circles in the future. At the same time, the teacher express will be included in the platform, and the future campus version 2.0 will be launched. Combined with the in-depth application of the school, the content suitable for local schools will be created.

In view of the hot topic that the Ministry of Education supervises school-based app and prohibits charging students, Fang Yongxin told Jiedu Team that the policy of the Ministry of Education is mainly to prevent commercial organizations from interfering with schools. If enterprises can provide in-depth services to schools efficiently, there may be room for manoeuvre.

It is worth thinking that if we just build a professional school management platform, nailing can be easily solved by virtue of our own advantages. However, if it involves hardware procurement and the service of educational content entering the school, we have to face the problems of long decision-making chain, complex procurement form and separation of decision-makers and users, and look forward to better solutions.

Ali's layout of the education industry can be traced back to the establishment of Taobao University in 2006. From the track, it involves preschool education, K 12, higher education, vocational education, educational entrepreneurship and educational public welfare.

In terms of investment in education, Ali himself did not invest in the field of education as an investor, but mostly invested in Yunfeng Fund (established at the beginning of 20 10, named after Ma Yun, chairman of Alibaba's board of directors, and Yu Feng, founder of Juzhong Media). Compared with Baidu Venture Capital, Yunfeng Fund's investment focuses on mid-and late-stage projects. The investment rounds are mostly after the C round and the C round, and the investment amount is relatively large.

In terms of investment segmentation, Yunfeng Fund mainly focuses on preschool education and vocational education. In preschool education, Yunfeng Fund has successively invested in VIPKID, Baby Tree, Case International Kindergarten and other enterprises. In the field of K 12, Yunfeng Fund invested in the homework box. In terms of vocational education (adult education), Ali has launched Taobao Education, Taobao University, Alibaba Cloud University, Alibaba Institute of Foreign Trade, Ant Financial Science and Technology University and other projects.

In addition, at today's meeting, Xiao Lihua, Vice President of Ali, revealed that in July 2065438+2009, Ali and Tsinghua School of Economics and Management will jointly establish a "new business school". The cooperation between the two parties is different from the traditional classroom, but takes the social and commercial system as the biggest classroom, transforming the latest ability accumulated by Ali's ecological practice into more achievements.

In addition to the layout in the education industry, Ali is more famous for educational public welfare in the education industry.

20 17 12, Alibaba foundation for poverty alleviation was established, and it is planned to invest 10 billion yuan in poverty alleviation in five years, in which education is an important part. Alibaba Report on Poverty Alleviation (20 18) shows that since the implementation of the rural education plan, a total of 623 poverty-stricken counties have participated in the project declaration, which has had a direct impact.

2018 September 10, Teacher's Day, 54-year-old Ma Yun announced in an open letter that he would step down as the chairman of Alibaba's board of directors one year later and return to the status of a teacher, focusing on education and public welfare undertakings, which immediately triggered a heated discussion in the industry.

In addition to doing public welfare by himself, Ali also cooperated with enterprises to do public welfare, such as nailing school treasures, donating SaaS systems to 67 special education schools in Zhejiang Province, and Ali and VIPKID cooperated to introduce online classes in Yunguigan.

With the help of Ali's capital resources, we expect what kind of chemical reaction will happen on 20 19, whether it is the education industry, educational innovation or educational public welfare.