Before online education, let's talk about learning: learning is actually a very strange thing. It doesn't mean that if we teach our children more, they will learn more. Children who don't learn well often spend more time than those who learn well. Then why? Because children are not robots, they won't produce as much as you input. Too much investment can easily lead to the sequelae of children's formal study, which is the most tiring place for parents. After spending a lot of energy, they can only shake their heads and sigh.
The core principle of children's education is: motivation first, then ability. It is not difficult to understand!
This is the problem. How do you get the motivation to study? Unfortunately, learning motivation is not taught. On the contrary, child psychology points out that the more you force children to convince them, the more their subconscious will resist.
Learning motivation is affected. This is beyond the reach of online education!
The cultivation of learning motivation must meet two conditions:
First of all, it is the basic requirement of "emotional connection" in pedagogy. We all know that if we like a teacher, we will like her lessons and what she teaches, and this kind of love is related to the teacher's care for students. This kind of care for the teacher behind the screen is impossible. Online training can only make you feel interesting through rich body language rather than emotional links.
Second, the learning atmosphere. In the past, when we evaluated the teaching of various schools, the learning atmosphere accounted for 50 points. Because this is about persistence. Learning is like long-distance running. When you are tired, there will be bottlenecks. Running alone or with a group of people you know very well is far from effective. Many times, a little encouragement between classmates and small competitions are the constant motivation for children. Now the mature "seven-step teaching method" and "four-in-one teaching method" are all based on the offline group teaching form.
From the product point of view
There are many successful cases of online products and platforms, and of course there are more unsuccessful cases. Taobao and JD.COM are all successful, but why do you look at online education from the perspective of products?
Because the product has gone bad. The goods bought in JD.COM are the same as those you bought in the mall, which may be cheaper and more convenient, but online training is not. There is convenience, but the products are completely different. The two are not a product in essence, and the effect is far from perfect.
From the market point of view.
The market perspective is more intuitive, look at the data.
According to the statistics of the research report, from 20 15 to 20 18, only 3% of online education institutions in China made profits and 97% lost money.
The epidemic brought opportunities to online education, but because of the free and low prices, new institutions poured in, and finally the cost only rose. The monthly technical cost of ape counseling has reached1.50-200 million.
1 model is proved to be a financial dead model, and the more it is done, the more it loses. First of all, we spend a lot of money on advertising. Because 48.2% of advertisements come from information flow, the initiative of customers is weak, and the update rate and recommendation rate of customer viscosity index are not high, which will not exceed 65,438+00% of the total turnover, while the update rate and recommendation rate of offline institutions can account for more than half of the total performance, and the good ones can reach 80%.
According to Baidu's data, online education tends to be adult in 20 19 years. /kloc-the proportion of consumers aged 0/8-24 has reached 34.49%, and the proportion of children is shrinking.
Ask and answer. Online education; A
Is online education not feasible? No, as we all know, online education is very convenient and can bring tools such as homework, review and evaluation to online classes.
Can online education survive independently? -That's good. According to the current market analysis, there are three conditions for profit: 1. Do a large class system, because the unit price is not high, the customer conversion rate will increase, and share the market cost according to the quantity. 2, just need and fill in the teaching, not for the purpose of learning motivation, only fill in knowledge. 3, suitable for senior children above junior high school, with a certain sense of self-discipline and purpose.
Can online education have side effects? -Yes. Vision will have an impact, but it is not the most critical, but the impact of concentration will be subtle. Excessive adaptation to the two-dimensional world will make you insensitive to real life, inattentive or distracted. At the same time, sound and picture sense are important means to attract children, especially in children's courses. Accustomed to the video environment with strong color and sound will lead to the decrease of attention in real life. This is also an important reason why we don't want children to be exposed to too many electronic products.
Online education is struggling. Why is there still a lot of investment? Is there market potential? -First of all, capital operation is different from enterprise management. Capital is concerned with the high return of funds. The ideal result is listing financing or takeover, and market gimmicks are favored. Simply put, the sale will soon be successful. But as the market becomes more and more realistic, the investment of funds will gradually become rational. Just like the once popular sharing economy. In the first half of 20 19, there were 248 investment and financing incidents in the education industry, and the total amount of financing was1831800 million yuan, which was 44.26% lower than that in the same period of 20 18, mainly due to the decrease in online education financing.
With the emergence of the epidemic, online education has gained huge business opportunities and its market value has soared. At the same time, a large number of online institutions took the opportunity to flood in, but the market is cruel, and whether they can stay must be tested by the market. With the gradual improvement of many online education institutions, high-quality services, intelligent teaching and abundant resources, it is an important issue for parents to choose high-quality teaching content according to their children's learning needs!