Philip kotler's tenth edition of Marketing Management, Renmin University Press and Tsinghua University Press's Principles of Marketing were also written by philip kotler, which are quite classic. In particular, "marketing management" was first introduced to China by Mr. Mei Ruhe, which is mainly divided into four parts: analysis, planning, implementation and control. This book was first published by Shanghai People's Publishing House. Now the twelfth edition of Marketing Management has been published, edited by Mei Qinghao, the son of Mei Ruhe, and published by Shanghai People's Society.

But personally, I think the tenth edition is better, because it is published by the strongest social science colleges in China, and the editors there are all authoritative figures in the domestic marketing field.

However, the contents of these two books are quite rich. If time is running out, you can read "Marketing" published by Higher Education Press first, so that you can master the framework of marketing in a short time, and then slowly learn systematically.