Dexin Dongfang is the parent company of New Oriental Online, which wholly owns Beijing Sung Hoon through wholly foreign-owned enterprises Dexin Dongfang and Zhuhai Chongsheng, while New Oriental Education is a well-known education and training institution, established in 1993, which mainly provides educational services such as subject counseling and language training. Dexin Oriental and New Oriental are independent in business and ownership structure.