To realize the effective integration of various forms and resources of ideological and political education, only by breaking the bad mood and prejudice of various forms of media can we give full play to its greatest advantages and bring updated and wonderful content to students.
Abstract: New media is a new media developed on the basis of the nature of traditional media, which is favored for its wide data, fast operation and flexible performance. As the most widely used group of new media technology, college students' communication style and value choice have been deeply influenced. In the process of ideological and political education, colleges and universities should rationally use new media technology, actively respond to the opportunities and challenges of new media in the reform of ideological and political education methods and contents, increase the guidance for college students to correctly use new media to obtain knowledge and information, and innovate the ways and means of ideological and political education under new media.
Keywords: new media; College students; ideological and political education
1? New media? Influence on the content and form of ideological and political education for college students
? New media? The word was first coined by gold? Mark proposed to designate it as radio, television, movies and other media forms based on radio wave and image transmission technology. There is no uniform definition of the concept of new media in academic circles. Blogs, Weibo and mobile apps, which are well known to the public, are all regarded as expressions of new media content. Most researchers do not completely abandon the traditional media, but regard the new media as a supplement and extension of the traditional media concept, which is a kind of media in a dynamic development process. The rapid development of new media has brought about a series of changes in the way and content of traditional ideological and political education in colleges and universities. First of all, in the way of ideological and political education, the traditional ideological and political education in colleges and universities is realized through the one-way communication of educators, and the exchange and interaction of information are greatly restricted. The openness and sharing brought by new media can properly realize the dissemination and sharing of information, and the transmission of information tends to be diversified, which greatly improves the ability of college students to learn independently. At the same time, because there is no independent screening in the process of information dissemination, students are easily induced by bad information in the process of receiving information.
Secondly, in the form of ideological education, in? New media? In the era, network culture and network language prevail, and many people prefer to use symbols and images rather than language when communicating through the network. With the emergence of subculture, the audience has produced unique values and concepts. In such a cultural atmosphere, the traditional text-based ideological and political education can not be well accepted by students, and it is difficult to integrate into the current background. Finally, in the content of ideological and political education in colleges and universities, due to? New media? The content of ideological and political education is also based on open access to information, which makes it easier to obtain typical cases and eliminate some content that is not in line with the times, and the educational content closely fits the background of the times. However, while paying attention to the timeliness of educational content, we cannot abandon the essence of traditional ideological and political education, and we need to grasp this degree. The development of new media not only affects the way and content of ideological and political education, but also profoundly affects the value orientation of college students. The development of new media has played a guiding role in the establishment of college students' values, which makes college students look further, no longer just focus on immediate locking, but can deal with problems at a higher level of globalization. In the process of handling events, I can give full play to my subjective consciousness and express my opinions and suggestions independently, so as to continuously improve my self-awareness. But at the same time, there will be a tendency of value orientation and self-concept disorder.
2 Challenges and opportunities faced by new media in the application of ideological and political education in universities
1) The challenges brought by new media to ideological and political education in colleges and universities. In terms of content and methods, the popularity of new media makes ideological and political education in colleges and universities face many negative factors. The openness of the network makes elegant culture and vulgar culture coexist, and a large number of vulgar and decadent content can also breed on the network. For college students who are not mature in the three views, a large number of false negative information has become a hot topic for their discussion after dinner, thus making their moral standards wrong. Moreover, the content of ideological and political education is theoretical and lacks interest, so it is difficult to arouse the desire of college students to study actively. Facing the complicated network platform, the design of ideological and political education content is even more feeble. From the perspective of the subject and object of education, teachers play a guiding role in the ideological and political education of college students, and they always impart content to college students in the form of indoctrination. However, the emergence of new media has broken this pattern, and many new problems have been encountered in the continuous reform and adaptation, such as the use of new technologies, the broadening of knowledge, and the updating of information reserves. Contemporary young people are addicted to pursuing individuality and are always curious about new things. The diversified communication forms of new media make it form two different personality orientations, online and offline, and become a quiet person in life and an active person on the internet. The connection between virtual and reality is not so perfect. The dependence of college students on new media is beyond imagination and beyond the control of teachers. Simply copying and inquiring information has become the main means to acquire knowledge, which weakens the role of ideological and political education.
2) Opportunities brought by new media to ideological and political education in colleges and universities. New media will give full play to its own characteristics and advantages, and form a new joint force of ideological and political education in colleges and universities. On the one hand, the instant and rapid dissemination of information provides a more fertile soil for ideological and political education. The content of ideological and political education is no longer dominated by one-way books, but can be a hot event in social news, a favorite cultural entertainment, and even timely guidance and education from college students' own events, so that materials can be used by students. Educators can fully integrate and utilize various resources, release personalized information to transmit positive energy, and let students actively participate in it and feel the subtle influence. On the other hand, the unique form of new media no longer confines ideological and political education to the classroom, but permeates all aspects of life. With the rise of WeChat, Weibo, QQ and other tools, communication between students and between teachers and students has become more frequent and equal, and face-to-face embarrassment is often avoided. Teachers can always pay attention to students' dynamics and psychology and provide timely and targeted help to students. At the same time, these tools are relatively novel in spreading ideological and political education information. Weibo and WeChat tweets often appear in the form of a combination of short words and images, which allows students to quickly absorb the information and content they want to convey while grasping their eyes, and the development of ideological and political education will be more specific and in-depth.
3 to achieve the effective use of new media in ideological and political education in colleges and universities countermeasures
1) Promote the role transformation of educators. Educators play a leading role in ideological and political education. As the main place of ideological and political education, colleges and universities should keep pace with the times and actively combine with new media and technologies. At present, great changes have taken place in the way of education, and multimedia teaching has occupied the mainstream, which puts forward new requirements for educators. Educators should constantly enrich their knowledge reserves and connotations according to the development of the times, carry out ideological and political education in a way that students can accept more easily, constantly enhance students' dominant position, boldly let students do it, and let teachers gradually change from leaders of ideological and political education to guides. At present, many educators still only use new media to teach in the classroom, and the effect is not obvious. Educators should find the combination of new media teaching and one-way indoctrination teaching, innovate network teaching methods, flexibly choose suitable teaching methods according to different teaching tasks, teaching purposes and teaching objects, and give full play to the advantages and functions of various methods in the network teaching environment.
2) Guide college students to give full play to their uniqueness and initiative. As passive recipients of ideological and political education, college students often passively accept and learn. Nowadays, most young people pursue personalized psychology. Both ideas and actions have their own unique side, and their ability to accept new things is faster. Therefore, in the face of large-scale network coverage, it is even more necessary to give full play to the various characteristics of multimedia in ideological and political education, seize the freshness and attraction of multimedia to students, and let students make rational use of multimedia to learn and collect materials to complete their learning tasks, and also make rational use of their spare time to actively pay attention to healthy and progressive social events and actively spread excellent ideological culture. When designing the content of ideological and political education, we should keep pace with the times, choose topics that students are interested in and give students more opportunities to express their true ideas, which can not only play a role? Brainstorm? The role of, can better guide students to establish a correct three views. Multimedia teaching can break through the limitation of time and place. If it is opportunity-oriented, it can play an important role in developing students' independent personality and initiative.
3) Realize the integration of various media forms on campus. In ideological and political education, there are many ways to achieve its teaching objectives. With the continuous development of new media, students can often hear familiar voices on campus radio, see WeChat, Weibo, posters, newspapers and other text propaganda, often participate in colorful community and student activities, and use various communication tools to communicate with classmates and teachers at any time. These are the media forms around us, which make the audience feel the influence and appeal of new media all the time, and these forms are the supplement of classroom teaching in the new media era, which can spread the mainstream and positive thoughts to students in time and effectively, and create a good campus atmosphere. The forms of these new media have their own characteristics, but many organizations and groups do not belong to the same jurisdiction. Therefore, in order to realize the effective integration of various forms and resources of ideological and political education, only by breaking the bad mood and prejudice of various forms of media can we give full play to its greatest advantages and bring updated and wonderful content to students.
4) Create a harmonious and healthy new media environment in colleges and universities. When schools use new media to develop innovative teaching methods, they need to take corresponding preventive and governance measures. The network environment is complex and changeable. For many college students with weak willpower, it is often impossible to learn to refuse temptation, and it is more difficult to control information. When carrying out ideological and political education, schools should first create a good campus environment for students and take corresponding measures in both hardware facilities and soft environment. New media teaching has changed the educational environment to a great extent, but it also has inevitable disadvantages. If the mechanism is not perfect and the method is not innovative enough, it will easily lose its appeal. Therefore, we still need to make great efforts in the supervision of campus network, so as not to let students rely too much on the network. Schools can appropriately relax the restrictions on Internet access, but at the same time, they should severely crack down on decadent and bad information, stifle negative factors in the cradle, and create a healthy and energetic campus new media environment for students.
References:
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