The following is the explanation of Baidu Encyclopedia:

The white paper "20 12 Survey on Children's Financial Quotient in China" elaborates the development of children's financial quotient consciousness and the present situation of education in China, and points out that there are various problems in children's financial quotient education in China, which is thought-provoking.

In European and American countries, teaching children to manage their finances is called "a life happiness plan realized from the age of 3". 200 1 American legislation regards financial management as a part of basic education, and financial management has become an indispensable part of the curriculum system of primary and secondary schools, similar to the basic courses of Chinese and mathematics in primary and secondary schools in China.

At present, the financial and business education of children in China is seriously lacking.

By reading financial picture books to children, you may be able to plant the seeds of financial education in children's hearts.

Today, Yiyi's mother will share with you a set of financial and business education picture books:

A series of picture books of Raven Bakery by Gagurizi, a master of picture books.

First, let's take a family photo:

This beautiful wish supported him to complete the series of picture books of The Crow Bakery in 40 years.

After the publication of 1973, The Crow Bakery was widely welcomed by Japanese readers. It was printed 400 times in Japan and sold more than 1 10,000 copies. An enthusiastic reader wrote to the author and said, "I read The Crow Bakery when I was a child, and now my grandson is reading it." "Our family has been reading this book for generations. You must write a sequel! "

Under the expectation of readers, the author conceived a revision. Until 20 13, four sequels came out one after another.

This is a series of picture books that have been written for 40 years. It is really wonderful.

In China, crows seem to be a symbol of bad luck. In fact, crows have a supreme position in the eyes of the Japanese, who regard them as auspicious birds.

Why did Gagurizi choose crow as the protagonist of his picture book story?

First of all, Gagurizi thinks crows are quite clever. He thought it would be nice if children knew more about crows and cared more about them.

Secondly, for Gaguz, who lived in the countryside since childhood, crows are very familiar birds, so he is determined to let crows appear in his stories.

Moreover, Gagurico likes Kenji Miyazawa's poem "All kinds of crows" very much, which depicts all kinds of crows. Gaguriko wants to show all kinds of crows in the picture book to the children.

Not all crows in this book are black. The four children of crow's parents are brown, red, yellow and white. So, the crow's parents gave them such names: little chocolate, little apple, little lemon and little rice cake.

First, the author found the brown crow while giving a lecture in Pakistan.

On the contrary, the author hopes that children can remember colorful crows at once.

This is a set of picture books that have been created for 40 years. The protagonist is a colorful crow. Isn't it exciting?

This set of picture books are: crow bakery, crow pastry shop, crow fruit and vegetable shop, crow tempura shop and crow buckwheat noodle shop.

They are all food shops. Just reading the title of the book is very exciting.

When you open the crow bakery, you can't help but be attracted by all kinds of bread inside.

18 page is a big stall, all made by crows in different shapes. Even I, an adult, can't help exclaiming and admiring the author's fantastic ideas. I was surprised to see this page.

Originally, I proposed: Let's see what shapes of bread we have.

Yiyi put forward a different opinion: mom, let's pretend to eat these breads.

The author really understands children's minds. Which child is not a complete foodie? Ha ha.

Therefore, Yiyi and I stayed on this page the longest.

We scrambled to eat: I want to eat elephant bread, I like to eat shell bread, giraffe bread is mine …

Bread can be a naive penguin, a dancing butterfly, a lovely snowman, a lively and lovely rabbit and an overbearing crab. ...

Only what you can't think of, there is no shape that they can't make.

After enjoying and tasting all the bread, I took this opportunity to ask Yiyi: If you were invited to make bread, what kind of bread would you like to make?

Yiyi described the bread she was going to make to me happily and surely.

In the four sequels, the shops run by four adult crows still deal in all kinds of food. When creating, Gaguriko also thought about letting crows run other shops, being reasonable and choosing food. He thinks crows and children are greedy cats, which are snack goods in the present words!

So the food in the book is not only monotonous food, but also full of vitality.

For example, crow bakery has different kinds of bread.

For example, the colorful cakes in Crow Cake Shop.

For example, the smiling face fruit and vegetable in crow fruit and vegetable shop.

For example, tempura can be composed into beautiful children's songs in "Crow Tempura Shop".

For example, cleverly put the ingredients in the "crow buckwheat noodle shop" to make fox udon noodles, rabbit buckwheat noodles and so on.

Tempura is a fried food in Japanese cuisine. It is made of flour, eggs and water. Fresh fish, shrimp and seasonal vegetables are wrapped in starch and fried in oil pan until golden brown. Tempura is not the name of a specific dish, but the floorboard of fried food. )

Take Crow Bakery as an example, word-of-mouth marketing is hidden in the story.

Word-of-mouth marketing is that merchants provide products and services that consumers need, so that consumers can automatically spread good products and services, so that people can understand products and establish brands through word-of-mouth, and finally achieve the purpose of selling products and providing services by merchants.

How did the bakery opened by the crow family establish a good reputation in Chunlin?

1, free goods attracts consumers.

The little crow ate the bread made by her parents in the forest, which attracted the children of other crows. The little crows enthusiastically shared it with everyone.

The crow who tasted it for the first time thought it was delicious and immediately ordered some bread.

2. Accept feedback and improve the deficiencies in time.

The first customers put forward three suggestions: first, it would be better if the bread could be cheaper; Second, the bakery should be cleaned; Just a little more kinds of bread. After the little guests left, the crows quickly cleaned the shop and immediately developed and made new varieties of bread.

3, innovative production, improve product quality.

When the little crows brought home the news that their friends in the forest had ordered bread, the crow family Qixin baked a lot of fragrant and hot bread, which made people salivate.

Later, I used my brain to develop various shapes of bread. In this way, the news that the bread in crow bakery is delicious and fun spread slowly.

In addition, "Crow Bakery" has a brand extension, which extends the already well-known brand of Crow Bakery to cakes.

And the marketing strategy in The Crow's Fruit and Vegetable Shop;

Put the vegetables and fruits to be sold neatly and look pleasing to the eye.

Draw cute and playful expressions on vegetables and fruits, which can especially attract customers' attention.

Economic knowledge is cleverly hidden in the story, which benefits children a lot.

Financial quotient is the three indispensable qualities of modern social ability alongside IQ and EQ.

Through the cultivation of financial quotient, its purpose is to establish a correct view of money, values and outlook on life. Financial quotient is one of the key factors for a successful life. In a person's life, the best time to form financial quotient, IQ and EQ is adolescence.

It may be a good choice for financial and business education to show children such picture books that integrate economic knowledge into interesting stories.