Recently, the Opinions on Further Reducing the Academic Burden and Extracurricular Training Burden of Students in Compulsory Education (hereinafter referred to as the "Double Burden Reduction" Policy) was officially promulgated. The "double-drop policy" strictly restricts and regulates the nature of discipline training institutions, school licenses, hiring teachers, teacher qualification certificates, training time, training content, training forms, training venues, training prices, marketing methods and financing methods. This policy has had a great influence on the education of fighting gods. About 4 1% of the income of doushen education comes from K 12. Bean God Education said in the relevant announcement that it is expected that the operating income and profit of this part of the company will drop significantly.
Faced with such a huge impact, Doushen Education did not sit still, but launched a comprehensive transformation plan for its main business.
The transformation plan shows that after re-planning and integration, the main business of Doushen Education is divided into the following two parts. Tob business: intelligent education service business, high-quality course content after-school delay service business, large-screen video distribution business. TOC terminal business: art learning service business combining online software and hardware with AI peer learning products.
The impact on this transformation. Bean God Education said that it is mainly reflected in six aspects: operating income and confirmed income have decreased compared with 2020; Transform 98 first-line and offline stores, and it is estimated that there will be 42 offline stores after the transformation; High-quality course content enters the after-school delayed service business of public schools; The large-screen video distribution business is expected to make a significant contribution to the profit from 202 1; The combination of artificial intelligence supporting products and online software and hardware is expected to generate considerable income and profit contribution from 2022; With the help of educational information platform, Smart Education will introduce high-quality course content into after-school delayed service, which is expected to form a new business growth point.
The domestic large-scale learning industry was cancelled, accounting for 465,438+0% of the total income last year. The biggest "operation" of the transformation of doushen education is to cancel the Chinese learning section and turn to non-disciplinary services in an all-round way.
It is reported that this business segment was acquired by Doushen Education in 20 18. From 20 18 to 2020, the total confirmed income of China in the future is about165438+800 million yuan, and the total net profit is about 350 million yuan. Among them, in 2020, the income of large-scale learning industry in China last year was 565 million yuan, accounting for 4 1% of the total annual income. In 2020, about 390,000 students signed up and 360,000 students were studying. As of the first quarter of 20021,the number of large-scale direct-operated language learning centers in the company was 98, and the number of affiliated learning centers was 384.
How to turn the dishes?
The current plan of Doushen Education is to turn to non-disciplinary services in an all-round way and launch a sub-brand of "Doushen Aesthetic Education". There are three courses in aesthetic education of Doushen: aesthetic education general course, drama performance course and appreciation of film and television works (or appreciation of artistic works).
It is reported that up to now, as a pilot city of the new brand of "Fighting God Aesthetic Education", nearly 20 learning centers have carried out relevant filing and publicity, and with the approval of relevant departments, the teaching of "Fighting God Aesthetic Education" has been carried out one after another.