The significance of enterprise moral construction: ① Strengthening moral construction is conducive to improving the level of enterprises, which means that enterprises are moral subjects of various rights and obligations. The behavior of enterprises must be responsible, that is, the behavior of enterprises should take into account the rights of consumers and other members of society. With the change of consumption level and consumption concept, people have higher and higher requirements for enterprises, not only satisfied with providing excellent products and services, but also hope that enterprises can undertake certain social responsibilities, such as environmental protection, and be responsible for employees, competitors and their communities. All these require enterprises to strengthen moral construction and improve their own level in order to adapt to environmental changes and grasp the initiative of market competition. In the world's top 500 enterprises, apart from advanced technology, strict management, vigorous innovation consciousness and brand-new talent concept, all have their own moral behavior norms, and all attach great importance to the construction and implementation of corporate ethics. For example, Sony put forward: "Improving the enterprise value of Sony Group is the basis of operation, and the moral standards of consciousness and self-discipline are important components of the enterprise." These successful enterprises show us that moral construction is an important part of enterprise development. Strengthening moral construction is not only the requirement of enterprise environment change, but also the inherent requirement of modern enterprise system. Strengthening moral construction is conducive to improving the effectiveness of enterprise control. As the main body of the market and social economic entity, enterprises must focus on production and operation, that is, pursue the maximization of economy and profit. In order to achieve enterprise goals, it is necessary to restrain employees' behavior in production and business activities. Because of its compulsion and strictness, enterprise system has a deterrent effect on people's psychology and affects employees' behavior. However, if it is only restricted by the system, it will inevitably lead to the distortion and rigidity of production and management and resource allocation, and make enterprises embark on a deformed development path. Enterprise ethics is flexible, which can play a role where the enterprise system cannot reach, adjust the informal relationship between different members in enterprise activities, and influence the behavior of employees. Therefore, moral construction can make up for the deficiency of system control and improve the effectiveness of control. In fact, moral construction is also a means of prior control. Due to the change of the environment, the relationship between the level of the enterprise and the work team will also change, and it is impossible for the enterprise to completely control each work unit at all times. In this case, the behavior of employees depends on the level of personal moral quality to a certain extent. Strengthening moral construction is conducive to improving the personal moral quality of employees and can play a role in pre-control. Strengthening moral construction is conducive to improving the competitiveness of enterprises. For the competitiveness of enterprises, we often mention core technology, internal management, marketing ability, corporate culture and so on. These are the external competitiveness of enterprises. What supports these external competitiveness is the morality of enterprises. The larger an enterprise is, the greater the influence of morality on its external competitiveness.
An unethical enterprise, its external competitiveness will not last long. This is because: on the one hand, enterprise competition is ultimately the competition for consumers. Consumers are not only very concerned about product quality and applicability, but also more willing to buy products and services produced by enterprises that operate in good faith and have a sense of social responsibility. Strengthening moral construction can win more consumers for enterprises. On the other hand, employees can achieve the most creative results in an environment full of trust, responsibility and ambition, which can only be based on honesty, trust, fairness and respect for values. Strengthening moral construction is conducive to developing the potential of enterprises and enhancing the supply capacity of enterprises to society. Therefore, to some extent, the competition of enterprises is moral competition.