Wild luxury holiday tourism products, hump route big IP, cultural diplomacy ... These statements make the tourism of Nujiang River, especially Lushui, refreshing and bright, and everyone has more confidence in building a "wonderful Lushui" tourism brand.
On July 27th, tourism entrepreneurs, experts and scholars from Nujiang Lisu Autonomous Prefecture in Beijing, Shanghai, Zhejiang, Guizhou, Kunming, Dali and other places, together with the leaders of Lushui Municipal Party Committee, Municipal Government and tourism-related departments, discussed countermeasures on tourism development.
Two days ago, the investment investigation activity led by Kunming Sailai Tourism Planning and Design Co., Ltd. led everyone to visit the Nujiang landscape on the spot, which activated the creative inspiration of the members of the delegation. Everyone laughed and said: Nujiang River and Lushui are the treasures of Lingshan.
It is suggested that Lushui build version 3.0 of wild luxury holiday tourism products, accelerate the development of cultural and creative industries in the top-level design, transform the national cultural advantages of Lushui into the advantages of cultural tourism industry, and let the local native products of Lushui enter the hearts of millions of tourists with the help of cultural and creative empowerment. Wang Yongmei, general manager of Zhejiang Huace Jingyu Tourism Culture Media Company, talked about his views with great interest. She explained that wild luxury holiday tourism products are the new favorite of the tourism market.
"Wild": On the one hand, it is geographically "wild" with natural beauty; On the other hand, it is "wild" in product design, which is not only rough and wild, but also perfectly unified with nature. "Luxury": On the one hand, it is to meet the enjoyment needs of tourists materially. More importantly, spiritual luxury and the perfect combination of art, civilization and nature bring unique and unforgettable holiday experiences to tourists.
The general manager of brand public relations department of BTG Home Inn Group suggested that the tourism development of Lushui can skip the stage of large-scale construction, and through the development of hotel format, the development of special tourism products such as leisure vacation, scientific research and self-driving experience can be instigated. He said that Home Inn Group and Home Inn Management University are willing to cooperate with Lushui to provide hotel personnel training support for the local area to quickly acquire a mature hotel management system, introduce tourist markets and marketing resources, help local practitioners learn how to operate and manage hotels, quickly improve their own soft power, and boost the leap-forward development of Lushui tourism.
Vocal artists, the founder of the International Federation of Young Artists, believe that Lushui's original ecological national culture and art have high development value. On the basis of upgrading infrastructure and optimizing public services, cultural diplomacy can be strengthened, and more cultural and artistic works can be "going out" by means of spreading new media on the Internet, implementing artists' resident creative plans and participating in multi-level artistic performances. At the same time, tap the highlights and characteristics of local culture, connect the cultural and artistic resources scattered in various places in series by highway, and creatively develop new tourism products of "Lushui Cultural and Artistic Map".
"Lushui tourism can do a good job in hump route IP, avoid sensitive border areas, and use' general aviation+tourism' to improve the conversion rate of air tourism." Xiao Yu, chairman of China Guizhou Aviation Industry (Group) Co., Ltd., shared the enterprise poverty alleviation model of Youguihang, and expressed his willingness to help Lushui in poverty alleviation from the aspects of education poverty alleviation, employment poverty alleviation and channel poverty alleviation. In addition, from the perspective of tourism development, he is very optimistic about the development of new IP products on hump routes. For tourism products, tourism IP is its image recognition product, which is a unique personality different from other tourism products. Hump route is of great significance to Lushui tourism and can be made into its unique IP. Meng Rui, deputy dean of Yunnan Tourism Planning Research Institute and dean of china tourism academy Kunming Branch, revealed.
In the winter of 20 17, the Four Seasons Forum on Cloud Tourism will hold activities in Lushui to continue to gather wisdom for the development of local tourism industry and tourism poverty alleviation.