After the outbreak of the epidemic, the education industry seems to be caught in the cold winter, all teaching and training institutions are completely closed, and enterprises with poor strength even face layoffs/closures.

The education industry has fallen into such a situation, which has caused many people to sing, but I don't know that the Internet giants have never stopped laying out the education industry:

Tencent launched Tencent Smart Campus for all kinds of schools and education authorities at all levels, providing them with smart ecological solutions for mobile campus; Baidu Education has also launched smart education products, and the number of schools that have reached service cooperation with it has increased to more than 2,000; Alibaba also doesn't want to give up the good opportunity of entering the school, cut into the blue ocean of vocational education in another way, set up the business school of Lakeside University, and founded Dharma Institute; The "University" under Meituan pays more attention to the combination of production and education. After the establishment of Meituan University, Meituan has trained more than 30 million people and exported more than 5 million hours, covering 455 cities across the country.

It can be seen that the Internet giants adopt the strategy from extension to endogenous when building an educational ecology.

But have you ever wondered, after the epidemic, why do some people sing bad education and the giants follow suit?

Because the education industry is "changing and unchanging".

Learning is never just needed, because just learning is the continuous need.

No matter in the past or in the future, learning is not necessary, just like you want to attend an art exhibition to improve your artistic taste, but it doesn't matter whether you go or not, because it is not necessary, but learning for the sake of necessity is necessary.

For example, survival is just needed, and socialization is just needed.

Especially in childhood, children now live in a family of three, and their social skills with their peers are generally poor. For children, social communication is just needed, which determines the future development of children's personality and conduct. Therefore, the children's eloquence training class is for just-needed services, and all educational enterprises established for just-needed services are valuable and worth investing.

The demand for education has not changed.

There are generally only two kinds of sponsors of education, one is parents and the other is the state.

The country needs children to grow up to be qualified citizens, so the expenditure on education is increasing year by year, and the proportion of investment in GDP is only a little lower than that of military expenditure.

The reason why parents are willing to pay for education is self-evident.

Before the outbreak, education flourished. Will the education industry decline because of the epidemic?

No way!

At present, education companies have gone through the exploration stage and entered the stage of making money on a large scale.

After all the conditions, such as venue, equipment, teaching materials and teachers, are met, as long as his educational direction is related to his just-needed or second-needed needs, he will have an opportunity.

0 1

The investment structure of educational subjects is changing.

For example, with the rapid development of private kindergartens, once they surpass public ones in quality and reputation, the capital contribution structure will also change. But at the same time, the conditions for running private schools are also tightening, and private schools are becoming more and more difficult. There may be some opportunities in international high schools, but private universities have reached the crossroads of development, and the amount of funds needed to acquire universities and higher vocational colleges is huge.

02

The education service industry is changing, and the training for postgraduate entrance examination has entered a period of rectification, especially online education. Online education has been around for almost ten years. If it weren't for the epidemic, it might still be in the dark stage before dawn, but also because of this epidemic, many companies have come out of losses. As for whether it will continue to show large-scale development in the future, it is still unknown. At least from the perspective of parents, they prefer offline education.

03

The subdivision track of the education industry is changing. Since 20 19, the integration of exam-oriented counseling in basic subjects and quality education is becoming a new trend in the education industry. Emerging racetracks aiming at thinking training, ability training and core literacy of disciplines are occupying the market, and brands focusing on disciplines such as spark thinking, science captain and language enlightenment school are emerging. In view of the special connotation of "instrumental+humanistic" and various extensions of "listening, speaking, reading and writing", children's eloquence education will become the biggest investment hotspot.