Zhongguang Communication Group Co., Ltd. (hereinafter referred to as Zhongguang Communication) was incorporated in Beijing in June 2005. Zhongguang Communication is a wholly-owned company of Radio Bureau of State Administration of Radio, Film and Television, which mainly undertakes the investment operation, system design, related technology development and signal transmission services of CMMB project of China National Satellite Mobile Multimedia Broadcasting. Using terrestrial or satellite radio and television coverage network, mobile multimedia broadcasting of radio and television programs is provided for mobile phones, PDA, MP3, MP4, digital cameras, notebook computers and small receiving terminals on vehicles and ships, which meets people's demand for access to radio and television programs and information anytime and anywhere, making mobile multimedia broadcasting a new position to publicize the voice of the party and the country, spread advanced culture and an important field to develop cultural industries.
Chinese name
Zhongguang spread group co., ltd
Briefly introduce Zhongchuan's business philosophy, products and services, the opening of provincial companies and the opening of city partners, said TA.
Biography introduction
Zhongguang spread
The full name of Zhongguang Communication Group Co., Ltd. is a wholly-owned company of China State Administration of Radio, Film and Television. Approved by the State Administration for Industry and Commerce and the State Administration of Radio, Film and Television, it was incorporated in Beijing in June 2005. It mainly undertakes the investment operation, system design, related technology development and signal transmission services of China satellite mobile multimedia broadcasting CMMB project. [ 1]
Business philosophy
Zhongguang Communication Group Co., Ltd. will actively carry out extensive cooperation in management, business, content and technology with enterprises inside and outside the industry, improve management means, expand business space, achieve win-win cooperation with partners, and jointly promote the development of the hand-held television (CMMB) industry. The nationwide operation of CMMB will adopt a completely market-oriented operation mode to provide users with pay-per-view services and fully protect the interests of all operators. Through active preparations, China Broadcasting Group Co., Ltd. will go public in stages at an appropriate time. Using terrestrial or satellite radio and television coverage network, mobile multimedia broadcasting of radio and television programs is provided for mobile phones, PDA, MP3, MP4, digital cameras, notebook computers and small receiving terminals on vehicles and ships, which meets people's demand for access to radio and television programs and information anytime and anywhere, making mobile multimedia broadcasting a new position to publicize the voice of the party and the country, spread advanced culture and an important field to develop cultural industries.
Products and services
Handheld TV
CMMB is the abbreviation of China Mobile Multimedia Broadcasting [2], commonly known as handheld TV. According to the basic principles of "integration of heaven and earth, integration of satellite networks, unified standards and nationwide roaming", CMMB has established a nationwide mobile multimedia broadcasting network and a nationwide unified operation mechanism. That is, according to the country, "one business license, one wireless broadcasting network, unified frequency planning, and the only business entity." Industrial operation mechanism, carry out CMMB national operation. And gradually complete the joint commercial operation of broadcasting mobile TV and streaming mobile TV, and finally realize the commercial operation of mobile Internet.
Cai Jing Broadcasting Corporation
Cai Jing Broadcasting is a broadcast program service developed by China Mobile by using the characteristics of CMMB mobile multimedia broadcasting technology. At present, four sets of broadcasting frequencies are transmitted, namely the People's Broadcasting Station and the Municipal People's Broadcasting Station.
Cai Jing sign
This service is easy to operate, with clear sound quality and good listening effect. In addition to providing traditional broadcasting services, Eye Color Broadcasting will also combine "rich media".
This service is easy to operate, with clear sound quality and good listening effect. In addition to the combination of multimedia forms and interactivity (such as sound and video) with traditional broadcast audio. This service is easy to operate, with clear sound quality and good listening effect. In addition to providing traditional broadcasting services, Eye Color Broadcasting will also combine "rich media".
This service is easy to operate, with clear sound quality and good listening effect. In addition to multimedia forms such as audio and video, and the interactivity combined with traditional broadcast audio, this service is simple to operate and has clear sound quality.
Subordinate provincial companies
Shandong (province)
Shandong Zhongguang Communication Co., Ltd. was officially unveiled in Jinan Nanjiao Hotel on February 24th, 2009.
Shandong Zhongguang Communication Co., Ltd. is a joint venture company registered by Zhongguang Satellite Mobile Broadcasting Co., Ltd. under the State Administration of Radio, Film and Television, Shandong Radio and Television Headquarters and radio and television departments in 17 cities. It is the first provincial operator of CMMB (China Mobile Multimedia Broadcasting and Television) in China with a business license.
During the Beijing Olympic Games, Jinan and Qingdao in Shandong took the lead in opening CMMB signals. On April 24th, 2009, the CMMB signal in Zaozhuang was opened, which indicated that all the cities in Shandong Province 17 had achieved mobile multimedia signal coverage.
The main task of Shandong Zhongguang Communication Company in 2009 is to serve the National Games and the whole society.
Ningxia
Ningxia Zhongguang Communication Co., Ltd. is a provincial subsidiary jointly funded by Zhongguang Communication Co., Ltd. and relevant units of Ningxia Radio and Television System. The company has four local branches (Shizuishan, Wuzhong, Zhongwei and Guyuan). The company is mainly responsible for the construction of mobile multimedia radio and television network and the operation and management of related businesses in the whole region.
Heilongjiang province
Watching TV programs with mobile phones is a revolutionary scientific and technological achievement in the information age. Heilongjiang Zhongguang Communication Co., Ltd. was unveiled on June 6, 2009. It is a subsidiary of Zhongguang Communication Co., Ltd., a joint venture between Zhongguang Communication Co., Ltd. and Heilongjiang 14 radio and television unit. It is a provincial-level operating unit integrating mobile TV technology promotion, program research and development, production and broadcasting, and terminal customization.