Jinniu district is one of the downtown areas of Chengdu, the hometown of Jiaozi, the commercial highland and the modern Taurus. Jinniu district is located in the northwest of Shangshui, with a total area of 108 square kilometers and a total population of1.2000. It is an advanced demonstration area of sustainable development in China, and also the most populous, prosperous and economically active central city in Chengdu, ranking first among all districts (cities) and counties in Chengdu in 19. With the reform and opening up, the comprehensive market of lotus pond, the first city of lamps in western China and the largest trading base of hardware and electrical appliances in the west have been formed here.
At present, jinniu district has been built into Chengdu Economic Zone, with six key industries, such as modern commerce and trade, electronic information service, rail transit industry, engineering technology service, modern medicine industry and urban tourism, forming seven functional sectors, such as western science and technology business center, northern industrial headquarters base, northern trade city, central happy area, Jinniu city center, northern city business center and Phoenix New City.
Gold represents wealth and prosperity. "Golden Bull in Qin and Shu Dynasties" is the hometown of jiaozi, the earliest paper money in China. Since the city was built, it has a history of more than 2000 years. Since ancient times, merchants have flourished and traffic has been woven. While benefiting from the ancient Shu civilization with a long history and the shade of the western Sichuan Plain, countless Taurus builders have managed this hot land with diligence and wisdom, which has promoted the rapid economic and social development of Taurus and made the ancient Taurus glow with new vitality. It is known as the "Pearl of Abundance".