BIGOLIVE is an independent company under Baiguoyuan Information Technology, and its main business is live broadcast platform operation. BIGOLIVE is an independent company established on the basis of the original mobile new product department of Happy Birthday (YY live parent company), which can also be understood as a product specially designed for going to sea in Happy Birthday.
Singapore's BigoLIVE ranks first in the 20021global spending list of social application users, and the new entrants represented by Bigolive are challenging the giants of the old times.
Financing information
A few days ago, BIGOLIVE, the live broadcast platform, announced the completion of the C round of financing, with Ping An Overseas Holdings as the lead investor. The exact amount has not been disclosed. At present, BIGOLIVE's valuation has exceeded 400 million US dollars, with a total financing of 65.438+0.8 billion US dollars and nearly 30 million monthly active users.
BigoLive's parent company BIGOTECHNOLOGYPTE. LTD (hereinafter referred to as Bigo), headquartered in Singapore, has local offices in 0/5 countries and regions around the world, including Singapore, Malaysia, Japan, South Korea, Taiwan Province Province of China, India, Vietnam, Thailand, Indonesia, the Philippines, Russia, the Middle East and Latin America. It owns live broadcast platform BIGOLive, short video platform LIKE and several other social APP products.
Like other Internet companies in China, BigoLive is promoted by regions and countries. The first wave is concentrated in Southeast Asian countries such as Thailand, Indonesia and Vietnam. The second wave marched into the Middle East; The third wave is aimed at CIS countries; Then the United States, India and so on. Every region has different strategies at each stage, but they have achieved good results. However, the daily activity data of BigoLive has also shown a downward trend recently: the daily activity is about 20% lower than the peak. The reason is that, on the one hand, due to strategic adjustment, many product lines of Bigo are being pushed; On the other hand, the shackles of YY's development in China still exist overseas: the cost of obtaining customers is getting higher and higher, but the breakthrough point is not in our own hands.
From the product design point of view, BIGO LIVE is a social-centered product in the form of live broadcast, trying to further develop online social relations into virtual worlds with the encouragement of rules.
From the development direction, many live broadcast products are socialized, but due to the design, competition and characteristics of foreign civilizations, many live broadcast products with Northwest Asia as the destination market have stopped expanding.
According to the underground information of BIGO LIVE, there are local teams in more than 20 countries and regions around the world. In the traditional live broadcast products, the form of show reward is one-to-many, and the social relationship only exists between the anchor and the general users, and the weak social relationship chain between users is not solid. BIGO LIVE's multi-person chat room function and random marriage function make up for the social defects in live broadcast products, so that all users can freely establish social relationships, and at the same time, through the final "family" operation, the precipitation of online social relationship chain is completed, which finally constitutes the virtual world we saw when we stopped testing BIGO LIVE products.
Although it is not illegal to use bigolive in China, there are a lot of bad information on overseas websites. I suggest you not use it.
Legal basis: Interim Provisions on the Administration of International Networking of Computer Information Networks in People's Republic of China (PRC).
Article 6 The international direct networking of computer information networks must use the international entrance and exit channels provided by the National Public Telecommunication Network of the Ministry of Posts and Telecommunications. No unit or individual may establish or use other international networking channels.
Article 7 The completed Internet shall be managed by the Ministry of Posts and Telecommunications, the Ministry of Electronic Industry, the State Education Commission and the China Academy of Sciences respectively after adjustment according to the relevant regulations of the State Council. The new Internet must be approved by the State Council.