Content operation refers to the creation, editing, organization and presentation of the content of a platform or product, so as to improve the content value of Internet products, increase user stickiness and meet the content needs of users. Content operation specifically includes the following aspects:

1. Construction and management of learning resources: according to the training needs of enterprises and the pain points of students, we will build resources, including the selection of content resources, the pre-production, uploading, publishing and auditing of resources, and continuously increase the volume of resources to meet the learning needs of users and improve the content viscosity of the platform;

2. Publicity and promotion of learning resources: According to the content and form of course resources, develop long graphic, H5, video and other publicity forms, publicize and promote learning resources through platforms, official WeChat accounts, internal OA, etc., to attract students to study on the platform and improve the utilization rate and conversion rate of platform resources.

3. Suggestions on the function and demand of learning resources: collect the functional demand and content learning demand suggestions of enterprise training managers and students in putting and using learning resources in time, form a suggestion scheme, and guide the platform optimization and content service system construction.