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How does Xue Lixin's tutor (national famous conference marketing expert) do well in conference marketing?
Early stage-

Preparatory work-1. The organization department sets the meeting place, how many people are expected to be invited and how many people are expected to be sold. The content of this meeting is basically completed, and related auxiliary procedures such as transportation, snacks and emergency are arranged.

2. Collection and classification of customer resources by the sales department-inviting interested customers by phone, etc. , and report the list to the organization department.

3. Arrange the venue and hold a preparatory meeting before the meeting, which can also be said to be a mobilization meeting.

Publicity period of mid-term meeting

1, according to the preliminary work, set up personnel such as welcome reception, registration, hospitality, etc., make arrangements, and control the admission personnel (atmosphere, safety, and prevention of personnel from entering and leaving).

2. Hold a meeting to publicize your goal of this meeting (this is very important, especially to explain people and control the atmosphere of the meeting).

3. After the meeting, sell the invited guests according to the plans of each sales department. Some people do this at dinner.

later stage

Of course, we should sum up and analyze what we have done well, what we have done badly, what we are not satisfied with and why we have not achieved the purpose of the meeting. In short, we should analyze the reasons for doing better in the future.