Management of private kindergartens is an important part of the overall development strategy of private kindergartens. Below, I have compiled the relevant model essays for children for your reference.
Abstract: Private kindergartens are in an open system, which occupies a considerable proportion in China's preschool education and has made great contributions to the development of China's preschool education. However, private kindergartens have a special background and living conditions, and the institutional environment for running schools belongs to the market economy system, and the competition is very fierce. Our garden keeps pace with the times, boldly innovates, establishes advanced new management concepts, innovates management models, implements brand strategy, establishes service concepts, strengthens on-the-job training of teachers, establishes a teacher security system, and seeks the rapid, coordinated and steady development of private kindergartens.
Paper Keywords: private kindergarten management strategy < < Private Education Promotion Law > > promulgated and implemented, private kindergartens have mushroomed and developed rapidly, increasingly becoming a decisive force in China's early childhood education. If private kindergartens want to survive and develop, they must scale up, pursue high quality, run their own characteristics and continuously enhance their attractiveness. I will discuss the management strategy of private kindergartens in combination with the specific practice of running schools:
First, establish a management system. As the saying goes: "people manage people, manage a little, manage the system, and manage one piece."
The establishment of the system is an invisible order for an enterprise or unit to ensure the completion of production and work tasks. With the constraints of the system, we have evidence to follow and rules to follow in everything we do. Our garden has formulated various rules and regulations since its establishment, such as learning system, safety system, teaching system, assessment system, leave system, disinfection system, inspection system, reward and punishment system, etc. However, there are still some problems in the implementation process, so we constantly revise and improve them in the practice process. The improved rules and regulations have standardized the guidelines for each faculty member to be a man and do things, as well as the standardized operating procedures for each month, week and day, which effectively promoted all faculty members to perform their duties and made the leadership management more procedural, standardized and scientific. This has played an important role in stabilizing educational procedures, improving management efficiency and achieving management goals.
Second, innovate the management mode.
1. Strengthening the construction level of leading bodies Our park has always attached importance to the self-construction of leading bodies and to improving and perfecting the political quality and management level of managers. Every leading cadre actively participates in on-the-job training and academic education, and always spurs himself with a sense of crisis and mission. At the same time, leading cadres often criticize and self-criticize. All members of the team, regardless of age and position, treat each other honestly and reach a consensus honestly, forming the cohesion and centripetal force of the leadership group. At the same time, members of the team should learn from the teaching staff and accept their supervision, so as to enhance the democratic consciousness of cadres, strengthen the relationship between cadres and the masses, and enhance the sense of responsibility of the majority of teaching staff.
2. Emphasize that "people-oriented" management mode is the foundation of kindergarten development. Our garden combines system management with emotional management, cares about the life of faculty and sincerely solves problems for them. When caring for the teaching staff, we should have both principles and feelings, taking into account the constraints of the system and the practical difficulties of the teaching staff. For example, when the staff is short, the teacher is sick and naturally wants to see a doctor, but no one is on duty. At this time, while comforting the teacher to rest at ease, we arranged for the administrative staff to help her complete the work of delaying medical treatment. Emotional input and a little care at the critical moment are exchanged for the teacher's indoctrination and illness. Therefore, emotions are benefits, emotions can produce benefits, and emotions are a great force to mobilize the enthusiasm of employees. It can be said that "people-oriented" is the starting point of our work and "harmonious development" is our ideal and goal.
3. Innovative and harmonious kindergarten culture Because of the characteristics of kindergarten human resources, it is a special group composed of most women, with common characteristics such as delicate feelings, strong competitiveness and strong self-esteem. Therefore, we should pay full attention to the cooperation between teachers and staff, tap the collective fighting capacity, innovate the harmonious kindergarten culture and promote the sustainable development of kindergartens. I trust and care about the faculty and staff, give them great strength and let them work together for you. At the same time, I also pay attention to give full play to everyone's strengths and try my best to support them, so that they can feel that their personality has been developed in such a collective, and they have greater enthusiasm for collective work, which finally gives play to the collective combat effectiveness and promotes the sustainable development of kindergartens.
4. A sound evaluation system with perfect mechanism Because teacher evaluation is closely related to teachers' professional development, job promotion, economic income and other vital interests, the fairness of teacher evaluation greatly affects teachers' work enthusiasm and attitude. On the basis of consultation with all staff, we have established a perfect assessment system, strengthened the performance appraisal management mechanism, and implemented more work and more rewards, that is, more contributions and more rewards. The distribution principles of "distribution according to work" and "efficiency optimization" have been well reflected in kindergartens, which have activated the incentive mechanism of kindergartens, mobilized the enthusiasm of teachers and staff, and made everyone clear about their post responsibilities, with goals and evidence when working, and standards and scales when evaluating.
Third, the implementation of brand strategy brand for enterprises means product quality, enterprise strength and market influence. Excellent enterprises will have their own brands, which is the inevitable requirement of market economy.
Today's private kindergartens are constantly influenced by the wave of market economy. Implementing brand strategy and integrating the essence of brand is the key for private kindergartens to win parents and survive and develop under market conditions, and it is also the core competitiveness of kindergartens. Private kindergartens should grasp the advantages of kindergartens and boldly carry out image design and publicity, such as the design of garden emblem and the creation of garden songs, as well as the publicity positions of kindergarten's front page column, window, school magazine and website. , with the help of radio, television, newspapers and other news media for external image publicity. This marketing system and strategy greatly enhanced the social influence and strengthened the advantages of running the park. Our garden also manages some brand courses and brand achievements by using market rules, builds a famous garden image with high standards, builds brand vitality by relying on scientific and standardized management, high-quality education effect and service quality, enhances the comprehensive strength of kindergartens and improves market competitiveness.
Fourth, establish the service concept of serving the society, parents and children. Education is generally regarded as a service industry internationally.
Parents' work is the key to find, develop, occupy and expand the education market in private kindergartens in China. Parents are willing to send their children to our kindergarten, which shows that we have a market and kindergartens can develop; Otherwise the kindergarten will shrink. As the saying goes, "Golden cups and silver cups are not as good as word of mouth". The word-of-mouth of parents is a kind of oral advertisement and the most powerful living advertisement-it is the most powerful, credible and influential through the propaganda of parents. Therefore, our kindergarten attaches great importance to children and parents, and has established a service concept, such as establishing a morning and evening duty system, hosting services at night and weekends, home visits at the beginning of the semester, telephone interviews during the semester, and parents' open days. In order to meet the needs of parents, improve their satisfaction, trust and support, establish a good brand for parents and promote the healthy and sustainable development of kindergartens.
Verb (abbreviation of verb) Strengthening teachers' on-the-job training We attach importance to strengthening teachers' on-the-job training, focusing on teaching and scientific research in the park, starting from the reality of kindergartens and teachers, and making plans, planning schemes and strategies for teachers' needs.
1. Establishing tutorial system is one of the effective ways for kindergartens to inherit kindergarten culture and promote the professional growth of young teachers. We follow the principle of "teachers teach teachers" put forward by Mr. Chen Heqin, adhere to the training mode of "learning from teachers", and promote the common growth of new and old teachers.
Starting from the needs of new teachers' self-development, organize new teachers to put forward their own self-development direction according to their own abilities and needs, and take experienced and professional backbone teachers as teachers, mainly adopting two ways: centralized training and individual consultation. These two forms complement each other, forming a team of experience sharing and cooperative learning between backbone teachers and new teachers, and enhancing the emotion and cohesion between teachers. New teachers learn from old teachers' successful teaching experience, and old teachers, motivated by new teachers' desire for knowledge, strive to improve their professional level and constantly push themselves to research-oriented teachers.
Starting from the professional expertise of backbone teachers, some backbone teachers in our park have certain professional expertise. We give full play to the teaching role of these backbone teachers, carry out a teaching demonstration activity and research activity among teachers, and ask them to learn professional skills and design teaching plans under the guidance of the teachers, and finally show the teaching results in the whole park. Kindergartens take effective incentive and guarantee measures, provide certain activity funds, carry out corresponding organization and management, and conduct team appraisal and reward at the end of the year.
2. Hold an educational skills competition. Teachers' professional skills are very important to a teacher. According to the actual situation of our park and the specific situation of teachers, our park will assess the skills of teachers once a month, such as making teaching toys, playing and singing, doing morning exercises, speaking contests, creating wall decorations and so on. At the beginning of each academic year, six basic skills all-around competitions will be held to link skill assessment with bonus and year-end assessment to stimulate teachers' enthusiasm. All these have played a role in training teachers and improved their professional skills to some extent.
3. Do a good job in the cultural construction of teaching and research groups. Teaching and research group is the organization where teachers usually have the most opportunities to exchange and discuss together. Grasping the team building of the teaching and research group can unite the teachers of the teaching and research group, form a community of mutual learning and resource sharing, and promote the development of teachers and kindergartens. The teaching and research group in the middle class is a civilized team, so their team is relatively mature, so we say "we are a happy family". The cultural construction in the teaching and research group is not for cultural construction, but for the members of the teaching and research group to better understand each other, unite and be more cohesive in this process.
Six, the establishment of a good teacher security system is the guarantee of high-quality early childhood education, which is the basis for the survival and development of kindergartens. Our park has established a teacher security system, attached importance to the allocation of teachers' resources, and strived to build a high-quality teacher team.
1. Establish and improve the social security system for teachers. In private parks, to build a high-quality teaching staff, the premise is to stabilize the teaching staff and maintain the treatment. The labor contract of our park stipulates that teachers shall enjoy legal rights and obligations, enjoy national statutory holidays, enjoy pregnancy and lactation benefits, and participate in social pooling of endowment insurance, which relieves teachers' worries and protects their legitimate rights and interests. In view of the fact that all kindergartens are female teachers, while paying the "three gold" for teachers, the unit also provides unemployment and maternity allowances for teachers, so that the treatment of teachers is guaranteed by law. Over the past few years, the salary of our garden has always remained at a high level in the same industry, and the old-age insurance, work system and employment mechanism have been strictly regulated, which has stabilized the teachers' thinking and made our garden develop rapidly.
2. Pay attention to the establishment of teacher resource allocation mechanism. Private kindergartens are different from public kindergartens in ownership relations, sources of funds and access channels. Many times, private kindergartens and their teaching staff do not enjoy the same treatment as public educational institutions and their teaching staff at the same level, which brings certain difficulties to private kindergartens in introducing high-quality teachers and improving the overall quality of the team. In view of this reality, our park actively introduces teachers through various ways and channels. On the other hand, rational allocation, optimization and reorganization are carried out to retain talents in order to maximize benefits.
The management of private kindergartens is an important part of the overall development strategy of private kindergartens and must obey the development strategic objectives of kindergartens. But in any case, for the managers of private kindergartens, they should not only understand education and management, but also understand the market and management, and have certain planning and operation capabilities; We should be good at activating the mechanism, mobilizing all kinds of positive factors, giving full play to the potential of private kindergartens and making them more competitive. Learning to operate and manage is a new mission and task put forward by the times for the managers of private kindergartens in China.
References:
[1] Cai's review and reflection on China's private preschool education since the reform and opening up, Research on Preschool Education, No.7, p.8, 2007.
[2] Zhu Jiaxiong, Jason, "Development and Prospect of Private Early Childhood Education in China" (Preschool Education Research, 7,8, 2004).
[3] Liu Weihua pays attention to school-based management to build characteristic schools (People's Education Edition)No.1/2007.
[4] Yao Yi' Preliminary Thinking on Kindergarten Culture Construction'' Preschool Education Research' 2004
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