The development of quality education has been advocated for many years, and the market scale is growing. According to the statistics of iResearch, from 20 15 to 20 19, the market scale of quality education increased from 264.2 billion yuan to 528.6 billion yuan, and the CAGR was 19%. The epidemic in COVID-19 has had a short-term impact on quality education, but the demand still exists. Under the background of strict discipline education and encouraging quality education, the demand and supply of quality education are expected to usher in new growth. In terms of training objectives, with the development of economy and society, in addition to explicit skills, parents will pay more attention to the cultivation of recessive quality and future-oriented ability, and pay attention to the shaping of children's bottom character, and quality education will usher in a new stage of development. At the same time, there are many development pain points in the quality education industry.
1. First of all, from the user's point of view, under the baton of the college entrance examination, the competitive pressure for students to enter a higher school is increasing with their age, which leads to the relatively small demand of parents for quality education. There are many categories of quality education, but the correlation between them is relatively weak, so the life cycle of a single user is generally short and the course is difficult to extend.
2. Secondly, from the product level, on the one hand, quality education lacks a standardized teaching system, and the product content is low in reproducibility; On the other hand, different from previous subject counseling, the quality of training can be intuitively felt through students' test scores, while the teaching effect of quality education is often difficult to quantify and the effect is relatively slow.
3. Finally, from the service level, the teaching process of music, art and dance. As for skill training, the online development of teaching scenes is limited to a certain extent because of the emphasis on teacher guidance and interactive experience and the high dependence on offline teaching.