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Misleading consumers with false advertisements, Beijing Municipal Market Supervision Bureau punished "starting classes", and what was the punishment result?
"Let's start school" uses exaggerated marketing methods, but the exaggeration is too large, which leads to false advertisements, misleading students' parents to spend, and also causing anxiety among parents of training classes. Beijing Municipal Market Supervision Bureau fined 2.44 million yuan for the illegal act of "starting classes" and asked it to modify the advertising content within a time limit. Let's discuss this problem below, hoping that these contents can help friends in need.

1. What are the aspects involved in the false advertisement "Let's start class"?

The false advertisement "Let's start class" involves many aspects. During the publicity process, you can register for classes and enjoy the education bonus of 65.438+0.2 billion. However, the actual dividend of education is less than 65.438+0.2 billion. Consumers literally understand that every enrolled student will enjoy an education bonus of 65.438+0.2 billion yuan, but in fact only one student can get it, or even no one can get it. It's just a gimmick of "Let's start classes" marketing.

"Let's start the class" wrote in the agreement that "the final interpretation right of this agreement belongs to the class", which is a phrase we often see in training institutions, and this is the naked overlord clause. This kind of behavior violates the Measures for Punishment of Infringement on Consumers' Rights and Interests, which directly prevents consumers from talking, and the party that pays the money becomes the weak party. What a sad thing.

Second, what are the hazards of false advertising?

"Let's start a class together" falsely publicizes the functions of its products in the course of operation, which not only affects the reputation of "Let's start a class together", but also may face administrative penalties such as fines, revocation of business licenses, and even bear criminal responsibility. It is suggested to carefully examine the contents of advertisements and judge whether there is misleading possibility from the standpoint of ordinary consumers. If this is possible, it is necessary to modify the words and expressions related to advertisements to avoid being considered as false propaganda.