Tall and thin, with glasses on his white face, carrying a big backpack and riding a second-hand bicycle, this is Xin Guo, who was sent to Nankai University Business School to study for a master's degree with excellent results this year. Typical? Xueba? One.
Has participated in the establishment of six companies, with a valuation of over 100 million, and won 20 15? China Youth May 4th Medal? This is an entrepreneurial legend created by Xin Guo, who is always full of passion.
Yes, this Xin Guo is Peter Xin Guo, with the appearance of a college student and the mind of an entrepreneur. He often says, what is the secret of success? People with entrepreneurial dreams should have the courage to do it once, starting today? Maybe this is the answer.
Take the first step in starting a business.
The most important thing in starting a business is to have an idea. Xin Guo's idea of starting a business has to start with a lecture he overheard in his freshman year: 20 1 1. What was the theme of that speech? Environmental policy process? The issue of environmental and ecological compensation in China touched him deeply. Teachers saw that the young man was interested in research and was willing to help, which enabled Xin Guo to master various methods of ecological compensation at home and abroad in a short time. But he soon realized that these experiences and practices could hardly effectively solve the practical problems in China, and he had to go to the countryside to find a new way out.
At this time, Xin Guo met the first nail on the road to entrepreneurship. I found more than 100 township telephones on the internet, and called them one by one to tell them my model and grand idea. Just because it is the idea of a team of college students, no township is willing to accept it. Sometimes I talk here for a long time, and the other party doesn't understand what I'm saying. ?
Xin Guo was depressed for a period of time about his incomprehensible status quo, but he was a man who thought he could do it, and he was not afraid of hitting a wall. It is important to find a breakthrough. At this time, he thought of university student village officials. ? Their age and knowledge structure are similar to mine, so they don't think I'm bluffing. They really want to do something. ? As a result, Xin Guo used the search function of QQ group to enter many village officials' groups, and together with his team members, he publicized his model in various groups. In this process, he also learned more about the difficulties faced by returning farmland to forests in rural areas of China, and gradually formed the idea of selling under-forest agricultural products to the international market by means of e-commerce to make farmers rich.
When you have an idea, someone has to carry it out. In order to win trust, after establishing contact with local farmers through university student village officials, Guo Xin took wine and meat and sat directly on the kang of farmers' houses, telling them what to do and how to make money. Farmers can find it whenever they need it. In this way, his first batch of pilots succeeded, and then gradually pushed to the whole country. In less than a year, more than 100 counties in 18 provinces (autonomous regions and municipalities) were all connected to the e-commerce platform in Xin Guo? Exploring Yuan Cheng Xin Tong? Nearly 654.38 million farmers became rich as a result.
At first, explore yuantong? It's just a social practice project for college students. However, with the advancement of the project, Xin Guo decided to set up a standardized e-commerce company for commercial operation. Later, well-known venture capital funds were introduced decisively to explore a stable profit model while bringing follow-up financing, which made the company's development on the fast track. 20 13, after two rounds of financing, the company was acquired by a well-known enterprise with a valuation exceeding 1 100 million yuan.
This is Xin Guo's first solid step on the road to entrepreneurship and the first bucket of gold he earned.
Entrepreneurship does not stop on the road.
If we stop here and enjoy the present, today's Xin Guo is also a successful student with money in his hand. However, on the way to starting a business, he can't stop at all. 20 13 after the first company was merged and delivered, the next stage of the entrepreneurial relay race began.
By chance, Xin Guo found that many people in Sansha and other coastal areas in Hainan suffered from various diseases because they could not eat fresh vegetables for a long time. Out of business intuition, he thinks it is worth doing: the Institute of Chemistry has a soilless culture substrate technology, which has been idle because of its high cost and can be used to try to solve the problem of no fresh vegetables. ?
Act as soon as you think of it. With the support of the local government, Xin Guo recruited R&D personnel in the field of soilless culture to redevelop the technology, which greatly reduced the product cost and improved the convenience of use. He called this project? Hainan Island Vegetable Green Box Project? Put the nutrient solution in a green box and plant all kinds of vegetables on the island, which will soon be seen at the dinner tables of naval officers and soldiers, drilling workers and fishermen stationed on the island? Green? .
Xin Guo's efficiency surprised Liu Wei, deputy secretary of the Youth League Committee of Nankai University. In general, students just do social practice. Unexpectedly, less than a week after Xin Guo led a team to Hainan Airlines, the Green Box project was already being promoted, and contacts between enterprises and the government were found, which looked good. ?
What Liu Wei didn't expect was that he was promoted? Green box? At the same time, Xin Guo also set up an innovative apartment company. The so-called innovative apartment is that he and his team rented 50 apartments at Wudaokou, where Beijing universities gathered, at the price of 3,500 yuan each. After unified decoration design, they rented them to newly graduated college students at the price of 1500 yuan per month. However, Xin Guo also has conditions. Do you have to? Have a dream and work hard to realize it? . Before check-in, will the company be right? Dream? Make an assessment; After check-in, there are also specialized personnel to provide services to realize their dreams.
How to calculate this is a loss-making business, what benefits can it have? Xin Guo said that when residents of innovative apartments realize their dreams, such as helping them hold an art exhibition, the company will keep part of the proceeds. It sounds incredible, but he succeeded again. Innovative apartments were quickly rented out, and many people realized their dreams. A college graduate who was edited by an advertising company just after moving into the apartment, with the help of the apartment, made five youth micro-movies in his spare time, which won wide acclaim through the cooperation between the apartment and Tudou. Later, he quit his job to make a living and focused on his dreams.
? As a platform for discovering and incubating seeds, we have not gained anything in the short term. However, the bigger the cake gets, the baker will always get cream. Once they grow up, the company will naturally make a profit ? Xin Guo said.
Become a business helper
Isn't it a bit hectic to manage so many projects at the age of 20? Xin Guo's answer is confident: No, because there is a main line behind the seemingly diversified business strategy. Are they all doing it? Social entrepreneurship? . ? In order to distinguish commercial entrepreneurship for profit, our entrepreneurship is called social entrepreneurship, and the core goal of entrepreneurship is to solve social problems, especially those related to young people, so it is easy to get started and cater to market demand. ?
So, what are the social problems that young people need to solve most? Start a business! Many people have passion and good projects, but they lack a platform to understand policies and show projects. Is the solution given by Xin Guo valid? Mr. Zhuang? Website, in the most convenient way to push entrepreneurship policies, entrepreneurship questions and answers, entrepreneurship services to entrepreneurs, to provide them with one-stop service.
In the name of breaking, don't let youth be wasted; With the intention of Mr. Wang, entrepreneurship is no longer blind. Many people who love entrepreneurship are challenged by Xin Guo and him? Break? Attracted by the team, become? Mr. Zhuang? Members of the online community, including Lei Jun, chairman of Xiaomi Mobile, Zhou, founder of 360, and some heavyweights? Fans? .
? Mr. Zhuang? Xin Guo's success transformed him from a college student entrepreneur to a college student entrepreneurial helper. Next, he turned into an investor and began to interpret another wonderful story, which is called high dimension? Venture island? .
Conduct in-depth evaluation of various entrepreneurial projects, tap potential projects, inject resource polishing mode, and then introduce entrepreneurs with actual combat experience as entrepreneurs? Co-pilot? This is the newly established high dimension? Venture island? what's up Devil investment? Mode. ? Entrepreneurs seem to have experienced a devil's tempering and reborn; Sitting? Co-pilot? Entrepreneurs in the world experience first-line innovation first-hand, and may even get a second chance to start a business. Win-win and win-win? Xin Guo said.
Are you online? Venture island? In fact, Guo Xin has 12 partners, more than half of whom are post-70s, including American chartered alternative investment analysts, Morgan Stanley investment experts and other executives who have jumped from well-known enterprises. Why did you choose to give up your high salary and start a business together with the post-90 s? Chatting with Xin Guo, you can't feel that he is born after 90. His knowledge reserve, his views on problems and his sensitivity to social needs far exceed that of ordinary people. It makes me want to stay here and fight with him. ? Used to be the vice president of an overseas educational institution? Venture island? Gao Lin, executive director, gave the answer.
High dimension? Venture island? The story continues, and Xin Guo's entrepreneurial story is far from over. What wonderful scenes will be staged in the future? Who knows, he is still so young anyway.