After the consumer complains on 123 15, the Consumers Association (123 15 is the telephone number of the Consumers Association) will organize the merchants to negotiate. If the merchants and consumers can't negotiate well, the Consumers Association will report the matter to the administrative department for industry and commerce. The industrial and commercial bureau will investigate the behavior of merchants and impose administrative penalties on merchants (enterprises and merchants) according to the results of the investigation.
Including revocation of business license, fine, confiscation of illegal income, and order to suspend business. Consumers can go to the court to file a civil lawsuit against merchants (enterprises, merchants) and ask them to make various compensations.