1, the cover is the appearance of the book, which not only reflects the content and nature of the book, but also gives readers a beautiful enjoyment and protects the book.
Cover design includes the title of the book, the name of the editor, the name of the publishing house, decorative images, colors and composition. How to make the cover reflect the content, nature and genre of the book, and how to make the cover play the role of inducing people's psychology and enlightening people's thinking is the most important part in the cover design.
2. The modelling of book cover design
Modeling should have obvious characteristics of readers' age and cultural level. For example, the image of children's books should be concrete, true and accurate, and the composition should be lively, especially informative and interesting; For young and middle-aged readers to the elderly, the image can gradually change from concrete to abstract, and the symbolic method should be adopted, and the composition can also change from lively form to serious and solemn form.
3. Color of cover design
Color is determined by the content of the book and the age and educational level of the reading object. Bright colors are mostly used in children's books; Calm and harmonious colors are suitable for middle-aged and elderly people to read materials; Colors between bright and gray are suitable for young people's reading materials.
4, through imagination, mobilize their own design talents, and make their own artistic aesthetic pursuit echo the connotation of "cultural form" in the book.
Not only political books should be solemn and generous, but also literary books should be solemn and generous, and children's books should pursue innocence and liveliness. It needs to be further deepened to achieve the full and harmonious expression of the understanding scale of the manuscript and the artistic expression scale in the creation. With rich expression techniques and rich contents, the intuitive understanding of visual thinking (visual physiology) and the inferential understanding of visual thinking (visual psychology) are highly unified to meet people's knowledge, imagination and aesthetic requirements.
5. Book binding is both three-dimensional and planar, and it is composed of many planes.
Not only can you see the front cover, back cover and spine from the outside, but also from the outside to the inside. With the visual flow, every page is flat. All these planes should be bound and designed to give people a good feeling. Some people use architectural art as a metaphor for book binding. Architectural art is a kind of space art and a kind of quiet art, but it can produce a sense of rhythm and flow through layout. The same is true of book binding, which approaches the text step by step through the cover, ring lining and title page.