"Fresh House": Advocating a life style with bright rhythm, high quality of life and middle class in the city. Guangxin logo emphasizes life background and personalized life; It emphasizes easy-to-use living function, harmonious living space relationship, working attitude of urban middle class and lifestyle of enjoying life.

Compared with the previously neglected living environment, the advantage of "Fresh House" lies in improving the convenience and taste of home.

"Shangpin Life": The meaning of Shangpin lies in noble quality of life and high-end attitude towards life.

Market division of positioning high-end users in combination with the company.

Shangpin life pays more attention to the home quality and environment creation of the urban middle class, according to the owners' preferences and temperament for different home environment products.