With the continuous development of network technology and the further popularization of network in colleges and universities, it is not only more conducive to the development of ideological and political work in colleges and universities, but also makes this work face more challenges. It is of great significance to study how to strengthen ideological and political education in colleges and universities.

Paper Keywords: ideological and political education in online colleges and universities

In recent years, the network plays an increasingly important role in ideological and political education in colleges and universities. It is of great significance to carry out necessary information technology research for higher education.

First of all, the development of network is more conducive to the development of ideological and political work in colleges and universities.

(A) the network can make the ideological and political education of college students more timely and effective.

Through the development of network-specific classrooms, students can receive education without a fixed time and place, ensuring the regularity and continuity of education. For some special students, such as students with psychological difficulties, life difficulties and learning difficulties, we should pay more attention to and understand their information on qq space, blogs and other networks in order to know their situation in time.

The characteristics of fast network communication and wide coverage make ideological and political workers work more timely and effectively as long as they can make full and reasonable use of network resources.

(B) The network can make the ideological and political education of college students more vivid and vivid.

On the Internet, information can be expressed in many forms, not only in the form of words, but also in sound, images and so on. In addition, through the network platform, college students can interact with others anytime and anywhere. In such an atmosphere, they can not only receive education in a relatively relaxed situation, but also choose the content of study according to their personal needs. In this way, ideological and political education has become more lively.

(C) The network can make the ideological and political education of college students more equal and comprehensive.

The network has largely broken through some restrictions that existed before. Through some student information on the internet, students can have a more comprehensive understanding and work goals will be more clear. Moreover, online communication is often anonymous and open, which makes it easier for participants to open their hearts and communicate with others more equally. As long as ideological and political workers can think hard and explore hard, they will certainly be able to implement ideological and political education more comprehensively and equally.

Second, the network makes ideological and political education in colleges and universities face new challenges.

(A) the network makes the content of ideological and political education in colleges and universities face challenges.

1. The wide spread of western culture on the Internet has had a great influence on students' thoughts. The network started in western developed countries and developed rapidly in a short time. In the world network, English, as the dominant language, plays an important role in the network. In this way, western countries have various advantages in the spread and development of network culture. Through these advantages, they publicize western culture and ideas in large quantities, so that their own culture and values have a more convenient way to spread. Because of their strong curiosity and quick acceptance of new things, contemporary college students' world outlook, outlook on life and values are more easily influenced by foreign cultures, and they are blinded or even lost.

2. The popularity of network language has impacted the development of our national culture. With the widespread popularity of the Internet, some college students worship network culture excessively, which deviates from our national culture. Network language is the most typical manifestation of network culture. The younger generation creates various cultural symbols belonging to their group and creates their own cultural space. With the development of post-80s college students' online language, a new generation of post-90s college students began to develop an online language called "mars language", which is mainly composed of uncommon words, variant characters, traditional characters, English, Korean, Japanese, symbols and sometimes dialects. This language has been accepted and used by more and more college students in qq space, forums and some online games.

In a subtle way, contemporary college students increasingly recognize and accept network language and network culture, and turn to criticize and doubt national culture, which has impacted the development of our national culture.

3. Indulging in the Internet can easily lead to psychological disorder and even mental illness in college. Most college students leave their parents for the first time, and they have to learn and face many things. The complexity of reality and society often hinders students' rich emotional expression and communication with others. The virtual network can make up for the lack of reality to some extent-in the virtual world of the network, you can get a lot of information without leaving home. Therefore, many students have invested a lot of time, energy and living expenses, and some even have the illusion that everything is available as long as there is a network, and they have lost enthusiasm for many activities.

While some college students are recognized and satisfied on the Internet, they begin to develop from psychological dependence on the Internet to boredom and indifference to reality, resulting in some psychological obstacles and even diseases.

Internet can easily lead to the weakening of students' moral concept. Characterized by sharing, anonymity, freedom and openness, on the one hand, freedom of speech has reached a high level, on the other hand, some unhealthy information such as pornography and reaction has spread on the internet under the packaging of modern technology, tempting college students. These unhealthy contents have impacted the moral values formed by students over the years, leading to the desalination of some students' moral values.

(B) The network makes the ways and means of ideological and political education in colleges and universities face challenges.

In China, schools and teachers have always occupied a lofty position, playing an undisputed leading role in the process of students' growth and being in an advantageous position.

The development of network has made a new breakthrough in students' learning methods and channels. In addition to being curious and sensitive, college students in this era are often rich in ideas, free and open, and proactive. They may question the role of teacher authority. In the ideological and political education work team in colleges and universities, some members are too old, with outdated knowledge structure, unable to adapt to or understand the new characteristics and laws of ideological and political education under the network conditions, and some even do not understand and master some common-sense problems in the network, so it is difficult to effectively implement online ideological and political education. It can be said that in the new educational environment, the previous ideological and political education methods can not fully meet the needs of the times and work.

Third, ways to strengthen ideological and political education in colleges and universities

(1) Strengthen the ideological guidance of college students scientifically and reasonably.

Ideological and political education in colleges and universities must build and stick to its own network position, strengthen the guidance of scientific theory to college students' thoughts through various effective ways, and help them establish a correct world outlook, outlook on life and values.

Campus forums in colleges and universities are very popular with students and have a large number of views. Strengthening the construction of campus forum in an all-round way and giving full play to its important ideological guiding role is an extremely important content of carrying out online ideological and political education. In this regard, Tsinghua University's "Red Website", "Marxist House", "Red China", China Renmin University's "Red World", Shanghai Jiaotong University's "Focus Network", Wuhan University's "Self-improvement Network" and Huazhong Normal University's "Hua Sheng" have all played a very good role, which has had a good impact on college students and is worth learning and learning from.

(2) Strengthen the innovation of ideological and political education in colleges and universities and strengthen the construction of ideological and political education teams in colleges and universities.

In order to make college students have the ideological and moral quality accepted and recognized by the society, we must fully understand the current educational environment, keep up with the pace of the times in our work, and strengthen the innovation of work content, working methods and working means based on the network.

The ideological and political education team plays an irreplaceable role in educating students and must be built well. The new era environment requires ideological and political educators not only to have a scientific world outlook, values, morality and a high sense of responsibility, but also to be proficient in using the network, to have the quality and ability to understand information and solve problems in network communication in time, and to make the network ideological and political education vivid and attractive.

(3) Pay attention to network legal education and moral education, and improve students' civilized and moral cultivation.

Compared with real life, the binding force on the Internet is much weaker, which leads to a series of problems. In fact, the network, like reality, should have corresponding moral norms and legal provisions. Although China's network technology started late, and the construction of network legal system and network moral norms is in the initial stage, its role can not be ignored, and with the further popularization of the network, it will be improved day by day, and the binding force on the majority of netizens will be further enhanced. Therefore, ideological and political educators must pay more attention to online legal education and moral education, increase publicity, help students improve their personal civilization and moral cultivation, and enhance their awareness of legal system, responsibility and safety on the Internet.

Strengthen mental health education to prevent problems before they happen.

If college students can't correctly handle the relationship between Internet and personal life and study, they may forget their roles and social responsibilities when surfing the Internet, and even suffer from some online psychological diseases such as "Internet addiction syndrome".

Therefore, schools should carry out targeted mental health education among students to help them correctly handle the relationship between the Internet and life and study and form good habits. For those students who are too obsessed with the Internet, we should find out the specific reasons for their addiction to the Internet through various effective channels, and formulate relevant measures to reduce their dependence on the Internet. Through psychological counseling, psychological counseling, psychotherapy and other ways, help students with psychological disorders or diseases get out of the predicament as soon as possible. Pay special attention to students suffering from some serious online psychological diseases such as "Internet addiction syndrome" and give timely help.

(5) treat network culture in two ways and make full use of its advantages.

Network culture plays an increasingly important role in college students' study and life, which is closely related to the development of colleges and students. For network culture, we should not only fully realize the impact it brings to national culture, but also look at it from two aspects-it is not without benefits. With the promotion of the younger generation, including contemporary college students, it has been recognized by more and more people and gradually integrated into people's daily social life. In addition, it can also stimulate college students' passion for innovation. Some of the online languages they created are full of profound discovery and evaluation of life details, and also reflect their innovative potential.

As can be seen from the above, network culture is not necessarily completely contrary to national culture. When national culture guides network culture in a correct and positive way, network culture can enrich and supplement national culture. Therefore, we should treat network culture in two ways and make full use of its advantages in a reasonable way.

To sum up, in the current network environment, ideological and political educators in colleges and universities must constantly enrich themselves, improve themselves, make full use of the favorable conditions provided by the network, meet the challenges brought by the network, and actively solve various possible problems, so as to strengthen ideological and political education in colleges and universities and help students grow better.

References:

[1] Zhou Changchun. Exploration of ideological and political education for college students under the new situation. Beijing: Beijing University of Technology Press. 2005。

[2] ten thousand. Pay attention to the ideological and political education in colleges and universities under the network environment. University Logistics Research. 2007 (3).

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