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How to do well the ideological and political work in colleges and universities
Innovation, based on work innovation.

"Wise men change with time, and wise men change with things." Innovation is the soul of a nation's progress and an inexhaustible motive force for a country's prosperity. We are in an era that needs and encourages innovation. It is an era in which only innovation can make continuous development and progress, and all work cannot be separated from innovation. To do a good job in ideological and political work in colleges and universities under the new situation, it can be said that innovation is more needed than ever before. On the one hand, ideological and political work in colleges and universities should inherit fine traditions, adhere to our work advantages and good practices, sum up past work experience and further carry forward; On the other hand, it is more important to accurately grasp the requirements of the times, environmental changes and working objects, and constantly promote the innovation of ideas, content forms and methods.

The first is to innovate the educational concept. As the concept changes, the world becomes wider. The fundamental purpose of ideological and political work in colleges and universities is to improve the moral quality of college students and guide them to establish a correct world outlook, outlook on life and values. The establishment of the goal of ideological and political work should be based on the actual needs of college students, with targeted guidance, to avoid the disconnection between the vision and reality of ideological and political work, and to avoid the disconnection between what we say, demand, guide and expect and what college students think, think, wish and demand, not to mention the opposite. Our educational content should be convincing and appealing, not empty preaching and irrelevant. Establish a new quality concept of all-round development of ideological and political quality and scientific and cultural quality, overcome the quality concept of one-way development of scientific and cultural quality, stimulate and guide students to learn and master modern science and technology while focusing on improving students' ideological and moral quality, and promote all-round development; Ideological and political education should set up the resource view of paying equal attention to existing courses and potential courses, and attach importance to the construction of potential courses such as teacher-student learning community, class dormitory culture and campus environment, so that college students can receive comprehensive and systematic education and develop their personalities harmoniously. It is necessary to establish a comprehensive view of the whole society's common concern, support and commitment to ideological and political work in colleges and universities, give full play to all aspects of educational strength and teaching factors, educate and guide students to consciously cultivate and practice socialist core values, arouse their youth dreams with the Chinese dream, and light up the ideal lamp and the way forward for students.

The second is to innovate educational content. Ideological and political theory course is the main channel of ideological and political education for college students and an important platform for ideological and political work. To do a good job of ideological and political work in colleges and universities under the new situation, we should thoroughly implement the innovation plan of ideological and political theory course construction system in colleges and universities, improve the teaching material system, improve the quality of teachers and innovate teaching methods. At present, some colleges and universities do not pay enough attention to ideological and political courses, and the course content is empty and boring, and the form is outdated and backward, which leads to low classroom head-up rate and absorption rate. Faced with this situation, colleges and universities should comprehensively deepen the comprehensive reform and innovation in the construction of ideological and political theory courses, closely link with the ideological reality and learning reality of contemporary college students, follow the laws of teaching and ideological education, make great efforts in compiling teaching materials, building a good team and doing a good job in classroom teaching, and turn preaching into reasoning and indoctrination into interaction, so as to make ideological and political theory courses a quality course that college students really love and benefit for life. Driven by ideological and political theory courses, colleges and universities should deeply tap the ideological and political education resources and potential of various courses, and pay attention to strengthening ideological and political education and socialist core values education in the process of imparting professional knowledge, so that college students can organically combine learning scientific and cultural knowledge with strengthening ideological and moral cultivation.

The third is to innovate the education mechanism. The richness and extensiveness of ideological and political work determines that colleges and universities must run ideological and political work through the whole process of education and teaching, construct the working mechanism of "great ideological and political work", and realize the whole process education, all-round education and all-round education. To do a good job in ideological and political work in colleges and universities, the leading group is the core and team building is the key. Party committees in colleges and universities are the main body responsible for ideological and political work, and it is necessary to establish and improve a working mechanism with unified leadership, clear powers and responsibilities, joint management, clear division of labor and orderly operation. All college teachers have the responsibility to educate people. We should vigorously strengthen the construction of teachers' morality and style, strive to cultivate good teachers with ideals and beliefs, moral sentiments, solid knowledge and love, and guide full-time teachers to consciously stand on their feet, study and teach with morality, and "keep a good canal and plant a good field of responsibility." It is necessary to broaden the selection horizon, do a good job in education and training, strengthen practical training, improve the incentive mechanism, promote the overall construction of party and government cadres and Communist Youth League cadres, ideological and political theory teachers, philosophy and social science teachers, counselors, class teachers and psychological counseling teachers, further clarify the policy orientation, improve supporting measures, and attract more teachers, especially outstanding young teachers, to engage in part-time student education and management services. Cadres and administrators in various functional departments of colleges and universities should also play a good role in educating people, and participate in the process of ideological and political education of college students with good work image, attitude and style by improving service quality.

Work based on flexibility and diversity.

Ideological and political work is basically the work of being a man. To do a good job in ideological and political work in colleges and universities under the new situation, we should work hard on the word "live" and make a fuss about flexibility and diversity. The object of our work is a living person, a young man full of vigor and active thoughts. We should do a good job in ideological and political work according to the characteristics and reality of the object of work, and we should not stick to the rules when encountering new situations. On the basis of flexibility and diversity, we should strive to make ideological and political work flexible in methods, diverse in means, rich in forms and effective in measures. At present, the ideological and political work in colleges and universities should make full use of new media technology, emphasize educating people with culture and literature, strengthen words and deeds, and constantly enhance the affinity and attraction of ideological and political education, so as to achieve spring breeze and rain.

The first is to give play to the communication power of new media. Internet has exerted a very extensive and profound influence on contemporary college students' ideology, value orientation, thinking mode, behavior mode and personality psychology. Colleges and universities should establish Internet thinking, promote the high integration of traditional advantages of ideological and political work and information technology, and make the Internet a new platform for ideological and political education. We should actively adapt to the characteristics of the network era, follow the development law of new media, be good at using new media and new technologies, strengthen the guidance of online public opinion according to the actual characteristics of college students' information dissemination and acceptance habits, improve the communication power of ideological and political work, and sing the main theme online. Colleges and universities should integrate online education and teaching resources, strengthen the construction of student interactive communities, thematic education websites, professional academic websites and "two micro-ends", and create online party schools and online forums. It is necessary to adapt to the language style and acceptance habits of young students, speak more grounded and lively online language, and combine reasoning with storytelling to make students listen with relish. It is necessary to adapt to the characteristics of young students' information needs, adopt personalized and interactive service methods, tailor some new media products for ideological and political education, promote students in a targeted manner, provide accurate services, and improve young students' attention and participation.

The second is to highlight the affinity of culture and education. Campus culture is the second classroom of ideological and political work in colleges and universities, which has important educational functions and is loved by college students because of its youthful and fashionable characteristics. This requires colleges and universities to build a campus culture that embodies the characteristics of socialism, the times and the school, carry out colorful and positive academic, scientific, technological, sports, art and entertainment activities, organically combine moral education with intellectual education, physical education and aesthetic education, and integrate education into cultural activities. We should give full play to students' autonomy and the role of student associations, and plan and run various reports, seminars, lectures, forums, reading clubs, academic salons, etc. Strengthen guidance and management, and give full play to positive energy and positive effects. The Student Affairs Office, the Communist Youth League and related organizations should actively carry out distinctive and attractive theme education activities, lead the construction of campus culture with the Chinese dream, unite young students' concern and thinking about the major principles and policies of the party and the state, actively respond to the call for work and ideological mobilization of the party and youth league organizations, and pay attention to the cultivation of students' innovative consciousness and ability, so that students can truly become active participants in the construction of campus culture and beneficiaries of a good campus cultural environment.

The third is to strengthen the infiltration of practical education. Social practice is an important part of college students' ideological and political education, and it is also an important starting point for shaping young students' spiritual highland. Marxism is a scientific theory that comes from practice and has been proved by practice. Only by connecting with practice can we really master it and make good use of it. Only when young students devote themselves to practice can they constantly improve their ideological and political quality and professional quality. In practical work, due to various reasons, some college students' social practice "becomes a mere formality" and "goes through the motions", which directly affects the effect of college students' social practice. Colleges and universities should take measures to overcome this situation, actively explore the establishment of a management system that combines social practice with professional learning, with serving the society, with work-study programs, with job selection and employment, and with innovation and entrepreneurship, and actively organize college students to participate in social practice activities such as social investigation, productive labor, voluntary service, public welfare activities, scientific and technological inventions, work-study programs, and achieve substantial results. We should attach importance to the construction of social practice base, constantly enrich the content and form of social practice, improve the quality of social practice, let students feel it in their daily study and life, experience it in volunteer service posts and enterprise villages, educate people around them with things around them, play an exemplary role, and enhance the penetration of social practice activities.

To be practical, based on solid and effective.

"Nothing is clear and effective, and nothing can be proved." Under the new situation, the ideological and political work in colleges and universities must focus on solving the main problems and pay close attention to the actual effect and implementation of the work. "The name must be true, and things will succeed." Ideological and political work is easily looked down upon by people. If you do it for nothing, it will really become empty talk, empty and effective. It will not only waste your breath, but also ruin the good reputation and combat effectiveness of ideological and political work. In the end, it will not only get twice the result with half the effort, but also return in vain. Ideological and political work in colleges and universities should be pragmatic, solid and effective, and achieve practical results. It is necessary to plug the loopholes in all aspects of work, take every link and process seriously, carry out the requirements of "reality" to the end, and firmly grasp the requirements of "reality". Among them, the most important thing is to proceed from the reality of students and be close to the reality of students.

First, close to students' ideological reality. At present, the vast majority of college students love the party and socialism. They have high ideological quality and moral concept, strong sense of responsibility and mission, active thinking and broad vision. However, we should also be soberly aware that China is still in the process of perfecting the socialist market economic system. Due to the profound changes in the international and domestic situation, the exchange and encounter of different ideas and cultures, the social ideological trend is diverse and changeable. In view of this situation, ideological and political work in colleges and universities should enhance the ideological realm, clarify right and wrong, stand high and strengthen work, especially to meet students' ideological needs, keep abreast of the latest developments, listen to their voices, carefully analyze right and wrong and actively guide them. We should treat people equally, discuss frankly, move people with emotion, convince people with reason, and make ideological and political work grounded and popular. In view of the phenomenon and characteristics of college students' group differentiation, we should also pay attention to formulating targeted and scientific classification guidance programs, and adopt heuristic, experiential and interactive methods to respond to students' doubts and explain them in time.

The second is to be close to the real life of students. Helping students solve practical difficulties in their study and life growth is the most effective, convincing and influential ideological and political work. Colleges and universities should implement relevant policies, strengthen financial assistance to students with financial difficulties, focus on government investment, raise funds in various ways, and constantly improve financial assistance policies and measures to form a financial assistance system with national student loans as the main body, including scholarships, work-study funds, special difficulties subsidies, tuition fee remission, etc., to help students with financial difficulties complete their studies. It is necessary to strengthen humanistic care and psychological counseling to help students solve psychological problems and promote the harmonious and healthy development of body and mind. In particular, it is necessary to do a good job in the education of students in special periods such as school adaptation, employment and career selection, students' ideological and emotional confusion, family changes, etc., and establish and improve working mechanisms such as regular in-depth heart-to-heart talks with students and special students' key tracking, so as to fully understand students' ideological trends and study and life. Counselors and class teachers, who are in the front line of student work, should "sink" into the students, write down the specific situation of their classes and the characteristics of each student, and carry out ideological education in a comprehensive and meticulous manner, so as to achieve "clear base, clear situation, practical measures and good results".

The third is to be close to the reality of students becoming talents. Ideological and political education should not only educate and guide people, but also care for and help people, and ultimately settle in the healthy growth and success of college students. Talent cultivation is the fundamental task of ideological and political work in colleges and universities, and the healthy growth of college students is the goal of ideological and political work in colleges and universities. Colleges and universities should strictly manage education, strengthen management, improve school conditions, improve the quality of education and teaching, create conditions for college students' academic development, and lay a solid foundation for their healthy growth and success. At the same time, colleges and universities should insist on covering the whole process of students' learning with career education, life significance education and life value education, help students establish their career ideals, cherish their life, college life and study time, and improve the talent service system, employment assistance system and life guidance system to help college students establish a correct outlook on employment and guide graduates to make contributions in places where the motherland needs them most. It is necessary to further establish and improve the employment guidance institutions and employment information service system for college students, vigorously promote innovation and entrepreneurship education, strengthen the construction of the curriculum system of innovation and entrepreneurship education, and provide efficient and high-quality employment and entrepreneurship services. It is necessary to educate people through service and management, truly implement the care of the party and the government for college students, and effectively promote the healthy growth of college students.

(The author is Party Secretary of Shandong Normal University)