The goal is the number of key projects, enrollment scale, number of teachers, student evaluation, and the proportion of students' renewal fees.
Setting goals must follow the SMART principle. Avoiding high fraud is unrealistic, ambiguous and not difficult to measure.
Strategy 2: Demand determines the market.
Before the project is established, it is necessary to conduct detailed market research, study the needs of consumers, and find the target customers.
Among them, the most important thing is that finding market segments is equivalent to finding accurate potential students.
Strategy 3: Identify major projects.
No matter how small the training institution is, it must also have its own professional projects, that is, its own main projects.
This is the characteristic and orientation of our own organization. It is very important to confirm this. Don't forget, you want to do everything, but you can't do anything. Time and energy are wasted on unimportant things, which is not worth the candle.
Strategy 4: Determine the marketing area.
After the project is established, your marketing method depends on where your promotion area is, your own district, your county and city, or the marketing promotion area of your province.
Therefore, market participants must be familiar with all schools and all communities covered by the campus, and must be familiar with all kinds of situations.
At the same time, be familiar with the competitors within the marketing scope. Their characteristics, prices, students, etc. It must be clarified.
Strategy 5: Project packaging.
The smell of wine makes people afraid of the depth of hutong.
No matter how small and ordinary the project is, it must be carefully planned.
Your plan should make your project different.
Even for ordinary projects, we try to make a fuss about the details.
Such as characteristic teachers, teaching environment, after-school counseling, free courses, parents' participation and so on.
Strategy 6: Carefully cultivate the marketing team.
Combination of full-time team and part-time team.
In the configuration of marketing personnel, one, two and four are popular now. In other words, he is the leader of two marketers and four course consultants.
This combination is more than enough even in areas with fierce competition.
Strategy 7: Combine decentralized enrollment with channel enrollment.
Decentralized enrollment has high profits, and channel enrollment is beneficial to channels, but establishing stable channels can stabilize students and make small profits but quick turnover.
Channel enrollment is easy to achieve quantitative breakthrough, but decentralized enrollment has high profit and is a qualitative breakthrough.
The combination of decentralized enrollment and channel enrollment is equivalent to taking two roads, which can go further and be more stable.
There are many channels now, and the campus can choose the appropriate channels for promotion according to the characteristics and positioning of its own institutions.
Strategy 8: Cross-industry cooperation.
A strong marketing department will certainly have excellent cross-industry cooperation.
Share resources, broaden channels and seek mutual benefit and win-win results.
The official account of WeChat, the online teacher of Jiaoyuan, introduced the method of cross-industry cooperation in detail in the article at the beginning of the month. Click Find History on the menu bar to find articles.
Strategy 9) Word-of-mouth gets a return rate, and word-of-mouth gets an introduction.
Generally, more than 20% freshmen in mature training institutions will receive introductions from old students.
The cost of producing students in this way is almost zero.
Therefore, serving old students well and realizing word-of-mouth marketing is a great weapon for the remarkable development of training institutions.
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