A world-famous building, the Wild Goose Pagoda, stands in the southern suburbs of the ancient city of Xi 'an. Facing the Big Wild Goose Pagoda, there is a wide road leading directly to the city. This north-south avenue is called Yanta Road. After 1992, Computer Street gradually replaced its original name because many computer companies camped on both sides. Computer Street, which is about 3 kilometers long from north to south, is divided into south, middle and north sections by Youyi Road and Second Ring Road, and vertically crosses Jianshe Road, forming a zigzag pattern.
In just a few years, the surrounding business circle centered on Yanta Road has become the most concentrated commercial community of Xi 'an electronic products. In this community, there are seven or eight computer cities in turn, such as SEG Computer City, Dongke Computer City, Wild Rose Computer City, Dongxin Science and Trade Center, Honglou Computer City and Coal Research Computer City. Northwest branches, offices and franchisees of well-known enterprises at home and abroad, such as IBM, Hewlett-Packard, Lenovo, Amp, Founder and Haier, have set up camp here, and more than 500 small and medium-sized enterprises research, produce and operate computers. The annual output value accounts for two-thirds of the same industry in northwest China, and there are more than 10 enterprises with annual sales exceeding 100 million yuan, with an annual turnover of 3.5 billion yuan.
The most lively and prosperous thing in Computer Street is "Eastcom Science and Trade", which is exactly the same as Shenzhen SEG computer supporting market and Beijing Zhongguancun electronic market. When it was first built, only a four-story building in the northwest corner of Jianshe Road set up partitions and booths, and most of the enterprises stationed in it mainly distributed computer accessories and consumables. For "computer enthusiasts", you can buy the computer spare parts you need there without running many times, and the price is cheap. From one story to ten, from one story to another, "East New Science and Trade" gradually became popular. In order to meet the needs of the market, a three-story fully open "New East New Science and Technology Trade" has sprung up in the north of "Old Science and Technology Trade" 100 meters. Convenient terrain and relatively preferential policies have prompted many companies that already have operating sites to "land on the beach" here. Lenovo Xi Branch, Xi Jiaotong University Ruisen Group, Maituo Northwest General Agent and Xi Sanhuan Company almost all set up windows here. Eastcom has a wide range of computer products, ranging from complete machines, printers, scanners, monitors and UPS power supplies to motherboards, hard disks, memory, optical drives and speakers.
In Computer Street, the agents of famous brands at home and abroad are mainly concentrated in three regions. The south section is centered on the south gate of Xi Institute of Technology and Yucai Road, and there are Xi Andain Computer Company, Xi Ansanton UPS and Huacheng Shaanxi Company. In the middle section, the intersection from Li Jiacun Cross to Jianshe Road is the most concentrated, and there are hardware "elites" such as Xi 'an Branch of Founder Group, Xi 'an Branch of Lenovo Group, Xi 'an Maintenance Center of Haixing Group, Xi 'an Sicheng Electronics and Xi 'an Shenlan Network. There are also Pentium software and Haitian software chain institutions that specialize in selling software; There is also a paradise for "net worms"-Internet cafes. In the northern section, from the Zhong 'an Building where Lenovo Northwest Office and Hisense Xi 'an Office gather, Beijia Information, Yinghaiwei Time and Space Supermarket and Xi 'an Haixing Computer Company are "true heroes" outside the Peace Gate.
Eastcom is also the first professional electronic product trading market in Xi. Its completion has made Xi 'an's electronic product sales take the first step from decentralized management to centralized management, and laid the foundation for the formation of "Xi 'an Electronic Street on Yanta Road", so it has been praised as "a milestone in the development history of Xi 'an Electronic Street" by the government and computer circles.
Honglou is an established enterprise in Xi 'an, and Honglou Science and Technology Plaza under Honglou Technology is one of the best wholesale markets for computer accessories in Xi 'an IT industry. In the middle section of Yanta Road, Electronic Street, at the intersection of surveying and mapping. On the existing basis, Honglou Science and Technology Plaza often organizes businesses to communicate with companies in developed computer hardware areas such as Shenzhen and Chengdu. With such hardware support, Honglou Technology can carry out the most advanced system integration design without worry.
Wild rose computer city is also a typical example of becoming a monk halfway. Since 1998, the operation of Wild Rose Hotel has gone from bad to worse, with large investment and serious losses. After some investigation and study, we decided to reuse the original investment equipment, reduce the restaurant area, take out the extra area, establish the Wild Rose Computer City, hire experienced computer industry managers, make careful planning, and attract investment while building. Now Wild Rose Computer City is a veritable modern computer "city". Computer City 1, 2 floors, a total of 1400 square meters, mainly engaged in computer machines, accessories, consumables and network integration.
Large LAN in the building, connected to the Internet. Provide network services for businesses, and check the homepage of Computer City through the Internet or local area network, so that everyone can know the latest information of various businesses in Computer City. And provide visitors with technical support in computer software and hardware.
From the appearance of the first computer city on 1992 Yanta Road to the distribution center of IT products in northwest China, the IT groups around Yanta Road have laid a good foundation for the all-round development of Xi 'an information industry.
Jiaotong University Science and Technology Street: the "Silicon Valley" in the West
Echoing Yanta Road Electronic Street is Xingqing South Road, where powerful research institutes such as Xi Jiaotong University, Xi University of Technology and Lishan Microelectronics Company are gathered. Software development companies such as Kuxiang and Jiaotong University Kaiyuan are located in the Science and Technology Industrial Park of East Development Zone. More than 1000 enterprises and scientific research institutions in these two streets and one district have formed Xi' an electronic industry incubation base integrating production, learning and research. The strong development momentum and huge market potential in Northwest China make it the leader of information industry in Xi, just like Zhongguancun in Beijing. Experts predict that it will become China's "Western Silicon Valley".
Jiaotong University Computer City is located in the east of Xi 'an High-tech Development Zone, with an investment of 26 million yuan from Xi Jiaotong University and the second ring road in the south. Relying on the century-old famous school: Xi Jiaotong University, with its strong scientific and technological strength, rich human resources and rich information on technology industry, Jiaotong University Computer City has formed a unique technology, business and cultural mall integrating production, learning and research, and integrating science, industry and trade, and distributes brand-name machines, compatible machines, accessories, consumables, peripherals, software, network products, communication equipment and audio-visual equipment. There are 200 merchants in Jiaotong University Computer City, mainly engaged in computers of well-known domestic brands such as Founder, Lenovo and Hui Ke, as well as Compaq computers in the United States. In addition, it also deals in computer accessories and parts assembly. At present, there is an activity in the Computer City of Jiaotong University, which is called "Special offer area for daily sale, making money".
On the west side of Jiaotong University Computer City is Xi 'an Jiaotong University Kaiyuan Computer Plaza, which is a comprehensive park integrating science and technology, commerce and other elements. The main building that has begun to take shape spans more than 800 meters and has a total construction area of 3,000 square meters. It integrates computer square, book square, commerce, finance, catering and entertainment. Relying on the scientific and technological advantages of Xi Jiaotong University, extensive human resources, rich industrial information and the natural conditions of the eastern education center, Industry-University-Research has formed a closely integrated scientific, technological, commercial and cultural zone.
Xi Jiaotong University Kaiyuan Computer Plaza has perfect facilities, including multi-function hall, central air conditioning, central broadcasting system, Internet interface, etc., and strives to develop the market into a garden for computer manufacturers and marketers to launch new products and exchange information with computer users and enthusiasts by virtue of their own advantages. Since its opening on March 22 this year, Computer Plaza has attracted many manufacturers, agents and distributors, and nearly 100 merchants have settled in. The products of domestic brands such as Lenovo, Founder, Inspur, Golden Great Wall and Haier, as well as many international brands such as Philips, LG and MAG, have successively entered the square to meet the needs of different levels.
The increasing temperature of Xi 'an market is closely related to the maturity of users. In the past two years, users not only improved their application level, but also matured their purchase behavior. Now Xi 'an users not only pursue low prices blindly, but also consider the function, quality and technology of the computer they buy, and the service provided by the manufacturer has become the key to the final purchase of the computer. The needs of industry users are also changing quietly, and most manufacturers have been required to provide a complete set of software and hardware solutions, and can provide relevant technical support and after-sales service on a regular basis.
On the whole, Xi 'an's computer market has formed a certain scale. If we can seize the opportunity of western development and adhere to the purpose of "developing the computer market and driving the development of the whole IT industry", it will be closer and closer to Xi's goal of becoming China's "Silicon Valley in the West". (Wu Song)