According to the survey of "20 19 China Online Vocational Education Market Development Report" released by Tencent Research Institute, controllable time, high cost performance and diversified courses are actually the core driving forces for users to choose online vocational education. The advantages of online vocational education are as follows: 1) It can make full use of fragmentation time and is not limited by scenes and venues. 2) The entry threshold of online vocational education is low, and economic factors are no longer a burden. 3) Online vocational education can meet diversified needs in a targeted manner.
From 20 12 to 20 19, the scale of China vocational online education market grew rapidly, from1865438+200 million yuan to 80.64 billion yuan, with a compound annual growth rate of 23.77%.
With the disappearance of demographic dividend, online vocational education is of great significance.
From the perspective of talent demand, with the weakening of China's demographic dividend advantage, the talent gap is gradually emerging, especially for applied and innovative talents. China is a traditional manufacturing power. If we take the manufacturing industry as an example and compare the supply and demand of the benchmark talent market, from 2020 to 2025, there will be a huge talent shortage in China's new generation of information technology, power equipment, new materials and other fields, which means that the reality of talent shortage will become more and more severe.
According to the Guideline for the Development of Manufacturing Talents jointly issued by the Ministry of Education, Ministry of Human Resources and Social Security and the Ministry of Industry and Information Technology, from 2020 to 2025, the talent gap in the top ten key areas of China's manufacturing industry will continue to expand. Therefore, it is urgent to speed up the training of compound, applied and innovative talents and improve the professional skills and intelligence level of the existing labor force. In order to achieve this goal, it is very important to promote the development of vocational education and network vocational education, so that they can pay equal attention to higher education and promote each other as the basis of development.
It can be seen that it is of great significance to promote the development of online vocational education. In addition, the potential users of online vocational education in China have a wide coverage and a huge base, and the number of new users is very stable every year. In the future, the development space of China vocational online education market will continue to rise, and it is estimated that the market scale will reach 269.7 billion yuan in 2025.
—— The above data comes from the Analysis Report on Market Foresight and Investment Strategic Planning of Online Education Industry in China by Forward-looking Industry Research Institute.