Buffett incarnates as the director of the mysterious club in the cartoon, and discusses how to invest and manage money with several thoughtful and passionate children. Tell the investment method in person, vividly show Buffett's ideas with specific cases around him, turn boring economic concepts into vivid investment stories, and facilitate more accurate teaching of successful financial management experience. The whole film is lively and humorous, easy to understand and has a good educational significance.
The film caters to the hot spots of social development and promotes the financial and business education of young people. While teaching children "value investment", we also instill in them a code of conduct: we should not forget righteousness for profit, be greedy for petty gain and listen to gossip, but gain legitimate interests on the basis of righteousness. Buffett tells children to form the habit of saving money, learn to be responsible for their own investment behavior, and more importantly, the best investment is to invest in themselves.
Buffett Mystery Club 1 season has broadcast 26 episodes, each episode is 4 minutes, suitable for primary and secondary school students aged 6 to 15. Pay equal attention to knowledge and methods, and humor and seriousness coexist, which is very charming. Through the analysis of business and economic phenomena in life, cultivate children's ability to think independently, choose independently and solve problems.
Anything Buffett does can be a useful exploration to study him. Let's look at the millionaire's secret club. In the trailer, children hold a board meeting on skateboards to discuss whether to inject capital into a candy factory in crisis or let it fall into the hands of an evil developer named Carl Shady, who wants to build an apartment building on the original site of the factory.
Buffett teaches children how to evaluate whether to inject capital into the candy company. The cartoon character Buffett touched his chin thoughtfully:
"What do you think of the candy industry, children?"
"Everyone likes candy!"
"Now we have a certain foundation. This article meets the standards of good investment projects and is very important. "
All this seems easy to understand, but then the explanation becomes complicated. "Animated Buffett" said: The process of making candy has not changed significantly with the passage of time. This kind of industry does not need to be continuously upgraded and improved, and profits can be reinvested for business development. "You can create your own brand and make people rely on it. When you are emotionally dependent on a brand, it is not only difficult to change, but also passed on to future generations. " Finally, these investment ideas are summarized as "sustainable competitive advantage".
For adults, "Millionaire Secret Club" can even enlighten people and let them know the basic financial management concept of "stock god". Taking the viewpoint of "lasting competitive advantage" as an example, "uniqueness" is a necessary condition for a brand to stand out from many competitors. But in Buffett's view, we only need to grasp a few points to form our own lasting competitive advantage: a brand name with wide popularity can think of its products when it comes to this name, so we will not choose other brands' products; In addition, human capital, company size and a large number of fixed assets are also the main aspects that must be considered in investment.
Candy manufacturing itself does not have much room for technological upgrading, so if we can cultivate brand personality while ensuring product quality, we can have a fixed consumer group. When consumers choose this brand as a subtle consumption habit, the cost of switching to other brands will increase accordingly, which will also increase the chips for the sustainable development of this brand.
Little Candy University asked
In the cartoon, Buffett encourages children to buy candy companies. In reality, with Buffett's support, Mars acquired American Wrigley Sugar Co., Ltd. and became the largest candy manufacturer in the world. In fact, when Mars bought Wrigley Sugar Co., Ltd. for about $23 billion last year, Buffett's Berkshire Hathaway provided a $4.4 billion post-payment loan for the acquisition.
In Ba Lao's view, Wrigley is the "brand that can be passed down from generation to generation" mentioned in comics. From the brand and products, Wrigley, as a chewing gum manufacturer with a history of more than 65,438+000 years, has been deeply rooted in people's hearts. Its products have covered 65,438+050 countries, accounting for nearly half of the American chewing gum market and about 50% of all chewing gum profits in Europe. From the perspective of innovation, as Ba Lao said in his cartoon, the technology of chewing gum will not change much, so the brand influence of the product is very important.
Once the acquisition is successful, it is also a good thing for Mars to enrich its product line. After all, Mars' six product areas are in the forefront of the industry, among which the sales of candy chocolate products and pet food products rank first in the world respectively. In fact, since June 5438+065438+ 10, 2006, Mars' market share in the United States has been increasing, while the performance of some established candy companies, including Hershey, has been declining. This transaction will further enhance Mars' position in the global market, enrich its product line and improve the Group's ability to resist risks in the face of market changes.
Although "Millionaire's Secret Club" is an animated film, if Ba Lao can bring his "personality" to children through cartoons, it may be beneficial to the education of financial management concepts of the whole family. ?