I. Specialty This major cultivates high-quality application-oriented professionals who have innovative spirit and practical ability, adapt to the needs of socialist market economy, develop morally, intellectually, physically and aesthetically in an all-round way, master the necessary basic theoretical knowledge and skills such as art design, and engage in the design and production of traditional print media advertisements, modern digital media and new media communication.

Second, the basic requirements

1, quality requirements

1. This major trains high-quality applied professionals engaged in art design at junior college level for three years.

2. Master the basic theories, methods and skills of art design; And have the ability of artistic design and production.

3. Have a firm political direction and the ideal of rejuvenating China. Have enterprising spirit, sense of responsibility, good moral and psychological quality, good artistic accomplishment and teamwork spirit. Received preliminary national defense education and military training. Love labor, obey the law, study hard, unite as one and seek truth from facts.

4. Understand the basic knowledge of physical education, master the basic skills of scientific physical exercise, and reach the national standard of physical exercise for college students.

5. Have good humanities and social sciences literacy, solid painting basic skills, creative design and expression skills, high artistic accomplishment and excellent design concepts.

2, ability requirements

1. Based on design art, cultivate advanced applied professionals in visual art design, new media communication and digital media design and production.

2. Combine the teaching methods of science, technology and art to cultivate talents with excellent design ability and innovative thinking ability.

3. Set up courses such as graphic design, animation design, new media communication and post-editing according to market demand. After graduation, students are suitable to work in design companies, communication organizations, advertising companies, marketing departments of large enterprises, decoration companies, TV stations, educational institutions, magazines, publishing houses, real estate, online media, related institutions and scientific research units or start their own businesses.

3, knowledge structure requirements

This major is characterized by a wide range of disciplines and strong practicality. Students are required to have the basic quality of innovative design in this major and master the professional knowledge of systematic theory and visual communication through the cultivation of innovative thinking and design ability and the basic training of artistic design methods and design skills. According to the market demand, graduates should have the following knowledge structure:

1. has the professional ability of creativity, aesthetics and technical expression.

2. The basic knowledge is solid and profound, with a wide range of specialties, strong hands-on ability and independent design and production ability.

3. Have high artistic accomplishment, cultural quality and artistic aesthetic consciousness.

4. Creative thinking method and ability, unique observation ability, analysis ability and comprehensive design and production ability.

5. Skillful use of computers for design and production.

6. Master the design history, design foundation, cutting-edge theory, application prospect and development trend of design.

7. Master basic professional knowledge such as art, graphic creativity, font design and layout design. Requirements of this major.

8. Master the professional core knowledge of packaging design, corporate image design, display design, poster design and illustration design, and have the design ability of advertising, packaging, image, brand planning and new media.

Third, the main professional disciplines and courses

1. Main account

Art design is a comprehensive specialty, and its main disciplines are: fine arts, design, fine arts, journalism and communication.

Step 2: Main course

Introduction to art, mass communication, decorative pattern design, film and television nonlinear editing, new media communication planning and design, two-dimensional animation design, photoshop graphic design, display and display design, font and layout design and production, graphic creativity, etc.

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