Apple's educational preferential products can be purchased through online and offline channels. Online channels include Apple official website Education Store and Tmall flagship store, while offline channels are Apple Store. Users can enjoy education discounts as long as they bring their ID cards and student ID cards to Apple offline stores.

Consumers can buy eligible Macs or iPad with educational discounts, get AirPods headsets, and support a 20% discount on the purchase of AppleCare+ service plans.

Apple Direct Store generally refers to the direct store opened by American Apple Company in Chinese mainland.

As of August, 20021year, American Apple has opened direct stores in 22 cities in Chinese mainland. These 22 cities are Beijing, Shanghai, Shenzhen, Chengdu, Chongqing, Wuxi, Zhengzhou, Hangzhou, Ningbo, Tianjin, Shenyang, Nanjing, Nanning, Xiamen, Jinan, Qingdao, Dalian, Guangzhou, Fuzhou, Kunming, Suzhou and Changsha.