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Extraction code: u 1h2 Title: Maternal and child bonus (category winning strategy in the new retail era)
Author: Du Fenglin
Publishing House: People's Posts and Telecommunications
Publication year: 20 17-04-0 1
Page count: 244
Content introduction:
The implementation of the "two-child policy" and the social trend of consumption upgrading have injected great development momentum into the maternal and child industry. Entrepreneurs and investors from all walks of life have entered the market one after another, and the original enterprises have seized the opportunity to grow and develop.
But behind the prosperity, there are also many problems and challenges in the maternal and child industry: how to deal with the price war? How to conduct differentiated competition with other enterprises? The cost of obtaining customers is high. How to get better marketing with less money?
Effect? How to integrate online and offline and practice the "new retail" development model? Du Fenglin's "Maternal and Child Bonus (Category Winning Strategy in the New Retail Era)" is divided into five parts, which are from industry dividends, products.
This paper answers the above questions from five angles: category strategy, operation strategy, channel layout and marketing evolution, and Internet plus mother and baby, which points out the correct development path and provides practical methods for relevant practitioners. The book also provides a large number of actual combat cases, all of which have high reference value. Du Fenglin's "Maternal and Child Bonus (Category Winning Strategy in the New Retail Era)" is suitable for practitioners in maternal and child industries, such as maternal and child retail, maternal and child e-commerce, maternal and child education, maternal and child service, maternal and child consultation and training, and can also be used as a reference for entrepreneurs and investors who want to enter the maternal and child industry.