Covering advertisements to as many target groups as possible is the promotion goal of educational institutions. At present, a common way of offline promotion is to distribute leaflets, and assign the bill-issuing personnel to climb the building in the adjacent community to plug the leaflets. But this method is very inefficient and consumes a lot of manpower and material resources.
In the era of digital upgrading of various industries, the marketing of education and training industry also needs to keep pace. First of all, in order to maximize offline benefits, we can try to use automated marketing tools to analyze whether the people who come into contact with offline are the target audience, and then make targeted delivery after finding the right direction. Some institutions will also print their official WeChat account QR code and other information on leaflets, posters and other lines, so that people who attract attention in this way will definitely be interested in learning more, and then fill in the official WeChat account with forms such as the intention to enter a higher school, so as to accurately obtain the information of the target population.
Of course, it is definitely not enough to rely solely on offline drainage. Online channels also need to be widely spread, such as placing search engine advertisements, information advertisements such as today's headlines and daily express, and registering business information on apps such as Meituan Public Comment.
There are also social platform advertisements that are also particularly recommended. The survey shows that 720 million mobile Internet users spend 73% of their time on social applications every day, so this is definitely a big traffic pool. You can try friends circle advertisement and QQ space advertisement (as shown below). The advantage of this kind of advertisement is that it can be promoted accurately and regionally according to user information and behavior trajectory. For example, for the post-90s group with a large number of QQ users, they will need to go abroad for further study and skills training after graduating from college, so it is a good advertising place for language training, postgraduate counseling and other institutions.