First, bring better development to jewelry designers.
Van Cleef & Arpels, a luxury jewelry brand in Paris, France, recently announced a plan to spread gem knowledge and jewelry making technology to the public through a series of activities. The first activity was held in France, including courses, conferences and seminars. At the jewelry exhibition held in Shenzhen, Van Cleef & Arpels revealed that the jewelry art center will be launched in Shanghai next year, which was previously reported. With the lowering of the threshold for receiving jewelry education and training, more and more people with non-professional backgrounds have the opportunity to receive training, become independent jewelry designers or win related jobs in jewelry industry appraisal or sales. If Van Cleef & Arpels will hold a school in Shanghai, it will promote the better development of Shanghai jewelry designers.
Second, it will promote the development of domestic luxury goods.
If Van Cleef & Arpels establishes a school in Shanghai, it will train a group of outstanding jewelry designers for Shanghai and China, and will also promote the development of luxury goods in China and the growth of related economy. During the epidemic period, the luxury retail industry in China fell into a trough. Influenced by consumption abroad, the luxury market in Chinese mainland showed explosive growth, and many luxury brands tilted their marketing resources to the China market. For example, both Louis Vuitton and Dior will hold fashion shows in Shanghai, and Gucci will also set up the first stop of the100th anniversary exhibition, which explains why Van Cleef & Arpels will set up a jewelry college in Shanghai.
Third, summary.
The establishment of Van Cleef & Arpels' school in Shanghai, China means that he wants to expand the influence of their jewelry to the whole world, lower the threshold of jewelry designers, provide employment opportunities for more scholars who like the jewelry industry, promote the development of luxury brands, drive global economic growth, expand the influence of Van Cleef & Arpels, and make it the most creative luxury jewelry brand in the world.