1. The most inevitable thing is pushing, including distributing leaflets, holding ground activities, lectures and so on. Now many organizations always think that it is good to hand out leaflets when I push them, regardless of the effect of paying manpower and material resources to get them back.
It is suggested that in every push, the organization should do a good job of pushing the funnel, such as how many people I sent, how many leaflets I sent, in what scope, and how many consultations or transactions I finally received. Only by doing these statistics well can we summarize the data for the next push and better arrange resources. In addition, it is best to communicate with parents and students in the form of chat, and make good use of data and examples to guide;
2. In addition to offline push, there are many ways to enroll students online. The most discussed is the soft promotion through social platforms, such as the three-piece set of WeChat official account friends circle.
It's best to leave it to professionals, and don't be too eager to promote it from the beginning, which will cause users' disgust. A more effective way is to build an IP that can provide help and dry goods first;
3. In addition, give the organization a little skill. In fact, the widely used group buying behavior can also be used for course purchase.
Just use the group function of the marketing section of American education. The organization set the price and number of people in advance and selected the simulation group. Even if the number of participants is insufficient, the system will simulate "anonymous buyers" to randomly fill in the group number within 1 hour before the end and sell it to users at the group price.