1957 Autumn, in Daning Village, Humen, Chen Fuzhi's wife gave birth to a healthy baby boy. Get the word, get the land, and the name becomes stable. The ardent expectations of his parents are clearly visible. In the minds of farmers in China for thousands of years, land is a symbol of wealth and happiness. Whoever owns vast land will live an enviable life. They also expect their children to be steady and practical all their lives, abide by integrity and be as firm and practical as the land. A pair of simple parents gave him life, but he didn't expect that this song of life would be sonorous and depressing, and it would fly to a more distant, brighter and unimaginable realm in the future.

Growing up, in a group of children, Chen Chengwen always had the most ideas, so he naturally became a small leader. He is short, strong and flexible, and a child's leader is often obtained through strength. Under the banyan tree, they held a one-on-one wrestling match. The loess rolled on the flat ground, and a group of children stood in the shade at a distance and applauded. One tall and one short, blend in. The tall one hits people with his head, the short one jumps from the left and then flashes to the right. It turned out that this was a wrong move. The tall child choked and almost fell to the ground. He was enraged and slammed the short child with all his strength. The short child was unprepared and fell to the ground. The onlookers hissed. He didn't get up at once, little guy. The tall man challenged him and the short man threw up mud all over the floor. Facing his opponent, he attacked in the middle and turned weak into strong. The tall man lost his balance and threw himself on the ground, and the short man won, with a stubborn smile on his face.

The development of Chen Chengwen coincides with the Cultural Revolution. When he was in high school, his father was seriously ill in bed for two years. From 65438 to 0975, my father's condition began to deteriorate and he died unfortunately. The tree wants to be quiet, but the wind will not stop, and the son wants to raise it instead of kissing it. When Chen Chengwen reached the peak of his career many years later, he gained hundreds of millions of yuan of wealth and started his own business through his own efforts. Looking back on my early years, I can't help feeling a little bitter. He hopes that his father can live to see his son's achievements, and he hopes to hear his hearty laughter again, which echoed in the old residence of Yidan Temple many times during his hard childhood. He wished that his father, who had worked hard for many years, could take off his sandals and sit in his son's spacious and comfortable room, and let his grown-up son bring him a cup of green tea. If such a day comes, he will never let his father suffer any more fatigue. Now for decades, yin and yang are separated, and life and death are boundless. Even with hundreds of millions of wealth, it is difficult to round up old dreams. Although his father passed away, his business ideas and ways of dealing with people took root in Chen Chengwen's mind and became an inexhaustible source of wisdom in his life.

After his father died, the burden of family life fell on Chen Chengwen's shoulders. After graduating from high school, he worked in the countryside for two years, taught himself carpentry to make a living, and worked as a worker in a woolen mill run by Hong Kong people two years later. During this period, he went out of Humen and went to Shenzhen, where he was exposed to the new atmosphere of the outside world and started his initial trade activities. After that, Chen Chengwen quit his job in the wool mill and contracted the trade warehouse in the village with three other fellow villagers to start import and export business. "Trade", "import and export" and "contracting" are terms that Chinese mainland people gradually became familiar with after many years, but they were things that these young people in their early twenties could really feel at that time. Perhaps such an opportunity can only be found in Guangdong, which is close to Hong Kong. Chen Chengwen said this was the first chance in his life. If he hadn't come out of the wool mill at that time, with a small but relatively stable salary in his hand, and still lived the life of a mechanic step by step and quietly, maybe there would have been no later things. But it didn't last long. These young people who made money were sued by some people to the government, saying that they violated the rules in doing business. Therefore, the trading warehouse was forced to close.

1983, three people who cooperated well decided to make a comeback ―― contracted Humen Trading Company in partnership. In Chen Chengwen's words, from Daning Village to Humen Town, although they are all engaged in import and export trade, they have reached a higher level. After going to Humen, with enthusiasm and momentum, Chen Chengwen and his partners quickly laid a world. But at this time, a big "disaster" appeared. In 1984, a buyer paid a deposit of 10% to order 20,000 picture tubes. In order to get the goods as soon as possible, the trading company borrowed 8.3 million yuan from the bank at one time and paid it to the supplier immediately. But later, the price of CRT plummeted, and buyers were unwilling to pay the rest of the money. As a result, 654.38+800,000 picture tubes were piled up in the warehouse of the trading company. "This is the biggest setback I encountered in the process of starting a business. Since then, I have been reminding myself to be cautious. " 18000 picture tube is like 18000 wrapped in several people! It was not until 1986 that they disposed of it at half price. At that time, the company lost more than 5 million with interest in this business.

"God won't close one door, but he will open another." When the company was caught in the dilemma of CRT business, the booming printing industry in Guangdong Province showed broad prospects for paper business. The company started from business card paper, and later tried industrial paper, and it was unimpeded all the way. The paper business has become a "life-saving straw" for the company to survive in a difficult situation, and perhaps from then on, it is doomed that the future road of Chen Chengwen must be related to printing.

1985, in order to expand business outside the province, Chen Chengwen brought a salesman to promote sales along Zhenjiang, Changzhou, Wuxi, Suzhou, Shanghai and Hangzhou railways from Nanjing. This is Chen Chengwen's first business trip out of the province. However, after only 28 days, they signed an order for 550 tons of paper. In the joy, Chen Chengwen discovered a rich gold mine-printing. So, full of passion, these young people decided to open their own printing factory with the "first bucket of gold" dug from outside the province!

1988, Chen Chengwen and his collaborators registered Hong Kong Hengjie Printing Co., Ltd. in Hong Kong, and one year later returned to Humen to set up a joint venture-Humen Color Printing Co., Ltd. (now Dongguan Humen Color Printing Co., Ltd.).

Tiger color has grown slowly under the careful construction of Chen Chengwen, and a cigarette package business of 1990 has given it a chance to take off. This year, through a material supplier, Hu Cai got a business from Yunnan Zhaotong Cigarette Factory, which increased the company's sales from 670,000 yuan in the previous year to160,000 yuan in that year. "This is a qualitative leap!" Chen Chengwen's joy is beyond words. "This business has brought' vitality' to the whole enterprise. Tiger color not only has the funds to continue to develop, but also is very famous in the cigarette package industry! " The fact that the cigarette package business has made the whole enterprise "alive" has touched Chen Chengwen's keen heartstrings. After careful consideration, Chen Chengwen began a big change ―― he got rid of other packaging and printing equipment one after another, and began to print cigarette packets wholeheartedly. At present, the company has established long-term friendly cooperative relations with well-known domestic cigarette enterprises such as Changsha, Lanzhou, Nanchang and Changde.

Buy Thai beer and enter the west

In August 2000, the news that Tiger Color Group acquired Shandong Taian Brewery on the verge of bankruptcy and established Taian Taishan Brewery Co., Ltd. caused quite a stir in the industry. Some people praise, some people envy, and some people don't understand at all. They think that Chen Chengwen's involvement in beer manufacturing is far from the theme of his "Tiger Color Printing Chain" organization. Chen Chengwen, on the other hand, believes that beer is ready and can share the operational risks of the "Tiger Color Printing Chain" organization; Of course, if you don't do it well, you may "take the lead and move the whole body."

Cross-industry management is a new attempt, and it is to save an enterprise on the verge of bankruptcy, which has brought great pressure to Chen Chengwen. After taking over the brewery, he carried out a series of drastic innovative reforms in order to revive the enterprise as soon as possible. Streamline personnel and compete for posts; Invest a lot of money to introduce new technologies and equipment; Established the system from OTB to 7S, from ISO9000 to design, production, sales, quality, procurement, finance, personnel, information and administration. Re-adjusted the product structure. For more than two years, the progress of Taishan Winery is obvious to all. Although Chen Chengwen did not directly talk about whether the Tiger Lottery has the strength of cross-industry operation, the fact that the brewery began to make profits in 2006 gave a positive answer in silence!

In early 2002, Chen Chengwen first set foot on the Qinghai-Tibet Plateau. The western development is an important strategic task in the process of realizing the third-step strategic goal of China's modernization. In the economic sense, the direct benefit goal to be achieved is to expand domestic demand, broaden market space, narrow the regional economic gap and improve people's lives. In order to effectively realize the goal of western development, the government has formulated a large number of investment strategies. The west is a mysterious and knowledgeable field, a relatively blank market and a once-in-a-century development opportunity.

When someone asked him why he chose to invest in Qinghai and how to understand the investment environment in Qinghai, he said: "In the past, mainlanders including Hong Kong, Macao and Taiwan had too much mystery about Qinghai. This investment is only due to the matchmaking of an investment consultant in Guangzhou. After coming to Qinghai for the first time, I found it a beautiful place. The adaptation of my body and climate made me forget the strangeness of the geographical environment, and the Qinghai government gave me more preferential policies than coastal provinces and competitions. The contact with Qinghai is accidental, but the result of this cooperation is inevitable. "

From the point of printing technology, Beijing, Shanghai and Guangdong have basically realized electronization, forming a complete system from design to plate making. The western region can only be in its infancy. At present, many large enterprises in the western region are only equivalent to the level of developed countries in the 1980s. Qinghai Province is a resource-based province, and the packaging and printing industry is very backward with a weak foundation. There are widespread problems in printing and packaging enterprises in the province, such as small scale, backward technical equipment and low professional and technical level. So far, there is not a packaging and printing enterprise with advanced equipment, reliable printing quality, high grade and strong competitive strength in the neighboring central and western regions, and all middle and high-grade packaging products are solved by developed coastal areas, which seriously restricts the economic development of Qinghai. In view of the lack of high-grade color printing and packaging industry in the western region, and many industries are booming, Chen Chengwen decided to invest and build a new color printing and packaging enterprise in Qinghai, with the aim of using the existing funds, technology and talents of Tiger Color to try its best to open up the middle and high-grade color printing and packaging market in the local and surrounding areas, so as to lay a solid foundation for Tiger Color to walk out of the Pearl River Delta and look at the national market.

In July, 2002, the "Investment and Trade Fair for Enterprises from Eastern China Participating in Western Structural Adjustment" was held in Xining, an ancient plateau city. The project of Qinghai Tiger Color Printing Brush Company invested by Tiger Color Group in Xining Economic and Technological Development Zone, Qinghai Province, broke ground in May 2003 after nearly five months of intense preparation. The whole project is divided into two stages. The first phase of the project is scheduled to be completed by the end of 2003, which can solve the employment problem of nearly 170 people after it is put into production. Qinghai Tiger Color Company is expected to have an important impact on Qinghai's economic construction and the added value of local products!

The gap that Chen Chengwen sees between the western region and the eastern region and even the whole country is not only manifested in backward infrastructure, unreasonable industrial structure, low degree of marketization and urbanization; More importantly, the development of science and technology and education is backward, and the development level of social undertakings is low. These gaps should be regarded as the result of the long-term economic and social development in the western region, rather than the fundamental reason for the lagging economic and social development in the western region. After investing in Qinghai, Chen Chengwen gradually realized the serious shortage of human resources in the west and the poverty of people's lives. In order to implement the tiger color development strategy in the west, we should give priority to the development of education and solve the fundamental problems from the perspective of improving human capital. This feeling deeply shocked him: it is not only the responsibility of society, but also the responsibility of tiger color to solve the root of education and make it better adapt to, promote and serve the major issues of economic construction and social development. Only two months after contacting Qinghai, Chen Chengwen decided to donate a Hope Primary School in Qinghai. With the help of the local Hope Project, the "Hucai Hope Primary School" was quickly rebuilt on the basis of the only primary school in Tangba Village, Taizi Township, Huzhu County.

People-oriented, meritocracy.

The first article of Tiger Color's business philosophy mentions "people-oriented"! In more than ten years' operation, enterprises pay more attention to talents than just slogans. Talent, capital, equipment and technology, which is chicken and which is egg? Chen Chengwen clearly saw this: "As long as there are talents, other funds, equipment and technology can be created. No one can talk about anything else, it's just empty talk. "

"People-oriented" has always been a controversial topic in China enterprises. Whose "people-oriented" can concern everyone? If you pay attention to it, who can "not fire employees"? The slogan of "people-oriented" was put forward by general enterprises, but Tiger Color did not regard it as a beautiful cover, but Chen Chengwen actually stood at a certain height and regarded people as the capital of enterprises, thus respecting, caring for and attaching importance to people. But people have the right to survive, and enterprises also have to survive. If "people-oriented" evolves into retaining everyone, it will return to the era of eating from the same pot, and it will be difficult for enterprises to survive. As the saying goes, "flowing water does not rot, and the walls of the family do not rot", the talents of enterprises should be a flowing river, and the flowing river will have vitality and vitality, but talents also need to be precipitated. Therefore, it is vivid to describe Tiger's talent model with "river plus reservoir": all kinds of talents join the "river" of the enterprise through recruitment, and the entrance and exit of the river are very large, so the enterprise can't stop the flow of talents, but in the process of flow, excellent talents sink into the reservoir at the bottom of the river and form the backbone of the enterprise.

For those who do not meet the requirements of the enterprise, the tiger lottery will be eliminated at the bottom, and will be assessed at the beginning of each year according to the five grades determined by the performance appraisal results of employees in the previous year. Grade 5 is an excellent employee, grade 4 is an excellent employee, grade 3 is a good employee, grade 2 is a qualified employee, and grade 1 is an unqualified employee. Among them, people in grades 3-5 will get a salary increase; First-class employees may be eliminated, and the company will first find out the reasons for their poor work, and then give them three months to improve their work. During the improvement period, the company will redistribute their jobs or demote them. For those who really can't improve, they will be fired. The connotation of the last elimination is that the weak will be eliminated, but organizations and individuals will be actively promoted.

A mature enterprise needs a small amount of personnel flow, more outstanding talents and a large number of employees who have a sense of identity and belonging to the enterprise. This is the core idea of "Jiahe Reservoir", and the cultural construction of Tiger Color is also working hard in this direction!

As the saying goes: a thousand dollars is easy to get, but a dollar will be hard to find. Tiger color's basic requirement for talents is "having both ability and political integrity", and talent alone may not be valued; Only virtue, no talent is unstable; The two-way standard of virtue naturally keeps a large number of mediocre people out. Chen Chengwen compared talents with excellent qualities to "the original stone of diamonds". He warned the managers of Tiger Color that they must be very cautious in the recruitment stage: "If you can't choose the original diamond, you will get back the inferior and fragile sparkling glass, which is a kind of harm and loss to the enterprise."

It is better to teach people to fish than to teach them to fish.

Chen Chengwen said: "If you pay employees high wages instead of teaching them skills, it is better to give them low wages and teach them skills to get promotion opportunities. Because high salary may be temporary, and skill upgrading is the long-term wealth of employees. Caring for the top employees means caring for their growth. Therefore, training is the best gift for employees. "

Tiger color's training and attention to talents was reflected at the beginning of its business. In the absence of factory buildings, equipment and sufficient funds, Tiger Color is willing to spend money to let the recruited employees have "paid training" for half a year, which was not possible for most enterprises at that time or now. Tiger color has this great boldness of vision from the beginning. It is difficult to recruit senior printing technicians, and the phenomenon of "poaching" is widespread in printing enterprises. Tiger Cai doesn't want to participate too much, but it can't completely prevent talents from being poached. At an early age, Chen Chengwen thought of one thing: to cultivate his talents! Tiger color wants to make itself a "talent factory". It trains talents like a child born to a mother, watching him grow up and providing nutrients and efforts for his success. Such a talent naturally has a special feeling for cultivating his mother, which is not easily replaced by material or other things. Since 1994, Tiger Color has recruited high-quality graduates from various printing colleges every year and put them in enterprises for training. Now, some people are becoming the backbone of enterprise technology and management.

Tiger color's retention is not to bind talents, but to do everything possible to attract talents. Talents are water, and enterprises are boats. Only small fishing boats can walk in the river, and the vast sea can carry the dream of a 10,000-ton ship sailing. Perhaps the decisive factor of Tiger Color voyage lies in the water depth!

Assumption of printing kingdom

After decades of ups and downs in life, Chen Chengwen is no longer the lonely and silent child in front of the "Itan Palace", nor the shy teenager who stepped onto the commercial stage for the first time. Gu Song at the head of Daning Village witnessed a teenager's progress towards middle age. His dream started from a small village in Humen, transcending the barriers of time and space and overlooking the printing industry in China. He hopes that the world he can grasp in his eyes is like a globe in his hand, spinning gently and flying lightly between his fingers.

It is only a few years or decades since the vigorous birth of modern enterprises to the tragic and helpless silence. Impetuousness, exaggeration, arrogance and quick success often lead to the early death of these enterprises. How can enterprises go far? How can we maintain vigorous vitality? Tiger color has never been a representative of quick success and instant benefit. It pursues steady development without losing change. Building a tiger color foundation requires a long-term vision. In the era of economic globalization, Chen Chengwen has built a beautiful vision for Tiger Color: to build a century-old international tiger color shop!

Looking back, I can't help but sigh: "I am 46 years old, and Tiger Cai Cai 14 years old. To build a century-old shop, I can accompany him for more than thirty or forty years at most ... "Cai Tiger's vision is to be an international century-old shop, which means that Cai Tiger will survive for a long time, unlike people, knowing that he may be. He said: "A person can live for a hundred years at most, while an enterprise can live for several years, decades, hundreds or even hundreds of years. It's not that I'm a century-old shop, nor is it the business of entrepreneurs alone. It is something that subsequent operators must insist on doing. If Tiger Color wants to survive for a long time, it must establish a mutually beneficial relationship with corporate stakeholders such as customers, employees, shareholders, suppliers and the public to form a common goal. Qixin will work together to achieve this goal. "

In the course of 14 years, Tiger Color has also developed from a small printing factory to a star enterprise in Dongguan, which has a certain popularity in the national printing industry. At present, Tiger Color Group has four subsidiaries: Dongguan Tiger Color Printing Co., Ltd., Dongguan Colorful Greeting Card Stationery Co., Ltd., Shandong Tiger Color Taishan Printing Co., Ltd. and Tai 'an Taishan Beer Co., Ltd. Last year, it achieved sales of 706 million yuan and paid profits and taxes of 65.438+24 million yuan. In May of 654.38+0998, Hu Cai was awarded the title of "Guangdong Model Taxpayer" and "Guangdong Model Taxpayer" by Guangdong Provincial Taxation Bureau. 199965438+In February, Dongguan Tiger Color Printing Enterprise Co., Ltd., a subsidiary of Tiger Color Group, was recognized as "foreign-invested advanced technology enterprise" by Guangdong Foreign Trade and Economic Cooperation Department; In May 2002, it was recognized as a "high-tech enterprise" by Guangdong Science and Technology Department; Dongguan Tiger Color Printing Enterprise Co., Ltd. has also been rated as "an enterprise that values contracts and keeps promises" by Dongguan Municipal People's Government for 9 consecutive years.

At present, Tiger Color has new projects in Qinghai and Zhejiang. However, Chen Chengwen's pursuit of dreams did not stop there. His goal is to set up "Tiger Brand Color Printing Chain" institutions in key cities in Northeast China, North China, Northwest China, Southwest China and South China in the next 10 year, and become a leader in the domestic color printing and packaging industry. And with China's entry into WTO, the group advantages of printing enterprises in the Pearl River Delta and the strength of Tiger Color itself have certain advantages in entering the international market at this time.

The territory of Tiger Color is framed as a "Golden Triangle" on the map of China, which geographically spans Guangdong, Shandong, Zhejiang and Qinghai provinces, and its business scope covers dozens of provinces. Chen Chengwen once described to Tiger Color employees that Tiger Color will open printing chain stores all over the country in the future. From south to north, from east to west, there must be tiger color footprints, and we must do our business nationwide and go abroad! Tiger color should create more wealth for the society and provide more development space for employees!