Weidong Yun Education, with the label of building a regional education information industry chain, is said to have sounded the horn of building a global lifelong education ecosystem and provided an extensible route for smart education.
Threatened to accumulate "popularity" through mergers and acquisitions to build Alibaba in the field of education.
20 12 10, Weidong international cloud education industrial park was put into construction, opening the road of Weidong cloud education.
According to reports, Weidong International Cloud Education Industrial Park is located in the core area of Qingdao Blue Silicon Valley. The park covers an area of 20.2 hectares with a total construction area of nearly 200,000 square meters. Upon completion, it can accommodate 4,500 people to study, live and work.
With the east wind of industrial park investment and construction, young Weidong Yun Education launched a series of mergers and acquisitions and began to "run wild" in the field of education. First of all, on 20 15, we integrated EF Tektronix and reorganized its team into the technical team of Weidong Yun Education. Later, it acquired the team of Hong Ling Resources (the predecessor of Wenquxing Electronic Dictionary) and obtained more than 90% of domestic teaching materials. Later, the team engaged in IDC (International Data Corporation) was acquired to ensure the management and operation of Weidong Yun Education Data Center. 20 16 February, Weidong Yun Education Group also announced the merger and acquisition of Demos International Vocational Education Group, the second largest vocational training institution in Europe with a history of 43 years, with the intention of introducing more than 500 advanced vocational education courses from the latter to China.
"Weidong Yun Education should be the entrance of education and Alibaba in the field of education." Wang Zeng, chairman of Weidong Yun Education Group, said in an interview, "Now in China, when it comes to search, everyone will think of Baidu. When it comes to shopping, they will think of Taobao and Tmall. But when it comes to education, I hope everyone will think of Weidong's cloud education when they talk about education in the future. I have this confidence, as long as I persist in doing it, it will definitely be realized. "
However, it is difficult for any enterprise to enter a strange field, and even if it merges mature enterprises, it is impossible to solve all the problems. Some analysts believe that enterprises do education across borders, or because the education and training industry has a large cash flow. However, Song Qinghui, a well-known economist, believes that the risk of cross-border education for laymen is higher. Song Qinghui said that the education industry is a high-input, long-term industry, testing whether the company can have enough patience to intensively cultivate in the field of education; After many companies cross the border into the education industry, they are faced with the integration and management of dual main businesses, which will bring greater risks to inter-bank companies. In addition, there are many uncertain risks and tests in transitional education.
Online education will usher in a new round of reshuffle, and it is hard to say who will win.
From the market point of view, with the development and maturity of online education industry and more and more standardized policies, the early methods of relying on gimmicks such as "tragedy" and price war gradually declined, and it is an inevitable result that online education will return to rationality.
On June 26th last year,165438+1October 26th, the Ministry of Education, the State Administration of Market Supervision and the Ministry of Emergency Management jointly issued the Notice on Improving Several Working Mechanisms for Special Governance and Rectification of Off-campus Training Institutions, which clearly restricted the qualifications of online education teachers, formed an access mechanism and raised the professional access threshold for online teachers. At the beginning of this year, the General Office of the Ministry of Education issued the Notice on Prohibiting Harmful Apps from Entering Primary and Secondary Schools, explicitly prohibiting harmful apps from entering the campus.
Under the dual guidance of market and policy, online education will inevitably usher in a new round of reshuffle.
Yu, the chairman of New Oriental Education Group, who has always been optimistic about the industry, also called on online education enterprises to be strict and self-disciplined at the Wuzhen Internet Conference last year. He hit the nail on the head and pointed out that "a thunder in this field is a big thunder."
In addition, some analysts believe that online education in the next two years is not optimistic. There are three reasons. First, the education industry has passed the dividend period, and the cost of attracting customers is rising sharply. Second, with the arrival of educational consumption upgrading, high-quality differentiated supply and standardized educational services are expected to eliminate many small and medium-sized players; Third, at present, many players are trapped by capital and lack clear play. Original title: Cross-border for six years, still "unknown". Can Weidong Yun Education really become Ali in the field of education?