Views and Analysis of Parents and Students on High Consumption of Education

In recent years, the income level of Chinese residents has been continuously improved, and people's consumption of education has been increasing. The high consumption of education has gradually become a social problem that cannot be ignored. Although parents and students are dissatisfied with the high consumption of education, they still express their willingness to invest and expect returns.

I. Survey background

10 years ago, the word "consumption" only meant the convenience of spending money on food, clothing, housing and transportation. Although we no longer have the concept of "state-run education and free schooling", the speed and extent of the increase in education expenses are somewhat unexpected. From 1998, China began to implement the policy of going to college at its own expense, and China's education gradually entered the track of marketization, and the value of knowledge began to be more and more reflected in the form of money. Inadvertently, education consumption, like a dark horse, has rushed to the forefront of residents' consumption expenditure, and the high consumption of education has become a social problem that cannot be ignored. Therefore, it is necessary for us to understand the attitudes of parents and students who are the parties to high consumption of education. We think that contemporary college students and their parents are more representative in this respect. Based on the above reasons, we carried out a survey with the theme of "Parents and students' attitude towards high education consumption" in school during the holiday.

At present, with the sustained development of China's national economy, the income level of urban residents has been greatly improved, and the consumption level has been continuously improved. More and more middle school students consume ahead of schedule, which affects their normal and healthy physical and mental development to some extent. Therefore, it is imperative to strengthen middle school students' consumption education and consumer guide. In recent years, with the rapid economic development in China, people's living standards have been greatly improved, and the consumption of middle school students has also been greatly improved. According to the sample survey of residents, the consumption of middle school students has also increased a lot, and the current excessive consumption has appeared. From this problem, we have to think further about their present situation, and we should treat the current excessive consumption correctly. The survey shows that the excessive consumption of middle school students in Jincheng is mainly manifested in the following aspects:

First, it is common for partners to eat, and snacks should be eaten every day. More and more middle school students have frequent dinners, and some middle school students follow the example of adults and drink beer and high-end drinks. According to statistics, in the first half of 2006, the average expenditure of families with middle school students in Jincheng was 356.0 yuan, accounting for 20.6% of the food expenditure, which was 2 percentage points higher than the average level of 100 households. The average monthly expenditure on snacks is 30-40 yuan, which is 2-3 times higher than other food expenditure of urban residents 100. Second, carry communication tools with you. Middle school students with mobile phones account for more than 30% in Jincheng. In the first half of 2006, the average communication service fee of 100 urban families with middle school students was 186.7 yuan, which was higher than the overall average level. Third, it's not that the brand is not on me. There are 48.6% middle school students who clearly express that they like to buy their own clothes. Most students expressed concern about the brand of clothing, and 58.8% students thought that the brand of clothing was more important. According to the survey, a middle school student's consumption expenditure on clothing, shoes and hats in the first half of the year was about 460 yuan, which was equivalent to 4.5% of urban residents' consumption expenditure, which was 1 percentage point higher than the per capita consumption expenditure of urban residents. Fourth, show "elegance" from head to toe. Asked about the reasons for buying brand-name clothes and shoes, they think the quality of brand-name clothes and shoes is better than ordinary ones, and 75.6% people look very imposing. 8.2% students don't cut prices because they see others buying branded products; 13.5% middle school students feel that not wearing branded products will be looked down upon; Only 2.7% of the students answered because they had money to spend at home.

Obviously, the starting point of some middle school students' high consumption is to imitate the life of the rich. Three reasons for the high consumption of middle school students Parents connive at the increasing income of urban residents and the increasingly affluent family conditions in recent years. The average income of urban residents in Jincheng increased by more than 10%. Many parents try their best to satisfy their children's desire to buy and indulge their children's pursuit of material enjoyment. Coupled with the characteristics of high school students' large activities, poor storage and easy damage of their consumer goods, people tend to choose high-end consumer goods. Therefore, in the survey, students were asked to buy clothes.

When pretending to be an economic source, 62.2% of the students answered that their parents gave it on their own initiative; 24.3% of the students asked their parents for it themselves; There are also 16.2% students who buy with their usual lucky money, and 2.7% students buy through the sponsorship of relatives and friends. The deviation of middle school students' own thoughts, conformity psychology, showing off psychology, comparison psychology and hedonism are another main reason for their excessive consumption. They have less time to discuss learning and exchange current affairs together, and more time to talk about stars, pop songs and fashion brands. Some middle school students have weak ideals and beliefs, pursue fashion and fashion unilaterally, dress up "cool" and enjoy ahead of time. At present, schools and families lack correct guidance and education on students' consumption, and some teachers and parents even contribute to students' high consumption invisibly. Some parents handle bank cards for their children and save money for them regularly, while others encourage their children to "buy what they want". Many students also have their own "small coffers" to buy what they want.

In addition, some film and television works, entertainment programs and promotional activities are also factors that cannot be ignored. Starting from three aspects, reasonably guide middle school students' consumption. With the trend of high consumption of middle school students becoming more and more prominent, the education of consumption and financial management in schools and families is more important. This is not only related to students' behavior habits, but also related to the cultivation of students' moral cultivation and psychological quality. Therefore, it is necessary to guide middle school students' consumption reasonably and form a reasonable, civilized, healthy and rational consumption concept and mode. First of all, strengthen the education of middle school students' consumption concept. It is necessary to incorporate the concept of consumption into the construction of campus spiritual civilization, cultivate middle school students' good moral quality, healthy personality and lofty ideals and ambitions, and help them establish a correct world outlook, outlook on life, values and outlook on money. We should use all kinds of flexible teaching and education methods to mold middle school students into caring and ideal people and lay a solid foundation for them to go to society in the future. Secondly, strengthen consumer awareness education. Schools can combine ideological and moral education courses, carry out special lectures and discussions on consumer finance, widely advocate healthy, civilized and thrifty consumption concepts, and advocate moderate consumption. At the same time, teachers should know the psychological trends of middle school students in time and correct their wrong consumption behavior in time. Finally, strengthen home school education. The diversification of information sources in the network era makes students more selective about all kinds of information, and the influence of all kinds of information on students is hidden. On the surface, you can't see what students have contacted, recognized and absorbed. So schools and families should pay attention to the combination of guidance and education. Teachers and parents should pay more attention to "setting an example" and guide their children with simple and practical consumption habits, thus subtly shaping their consumption habits.

Second, the survey results and analysis

We mainly use questionnaire survey and online survey, and the scope of the survey is the students and parents of our law school and business school. According to our survey, the average tuition fee for a college student is 5000 yuan a year. In addition to the increasingly high tuition fees, there are many places waiting for parents to pay. The rising living expenses of students during their school days is one of them. The students themselves have calculated that it takes 50 yuan to stay and eat on average every day. Some families can barely support one child, and they will never do so again. 63% of the parents surveyed think that the current education consumption in China is too high, 34% think that their children's education consumption is reasonable, and 3% think that their children's education consumption is at a low level. Students' views are similar to their parents'. 65% students think that their college expenses are too high, 30% students think that their education consumption is in a reasonable state, and 5% students think that education consumption can be higher. Although more than 60% of parents and students think that the current education consumption is too high, more than 93% of the students surveyed think that such consumption is worthwhile for their study, and the remaining 7% of the students complain that their education consumption is too high and they cannot enjoy their due education level.

On average, 64% people think that the current education expenditure is too high. However, 63. 1% of parents also said that no matter how much they spend on education, they will spend it. However, it should be emphasized that despite the high investment in education consumption, most families will still adopt a "I do" attitude and expect high returns after high investment in children's education. In this case, it may be that China's traditional educational concept of "learning to be an excellent official" has always had a great influence. this is not

Let us feel that the cold word "educational consumption" is not the same as the warm idiom "poverty spreads the wind" But then again, no one wants to waste money.

Three. conclusion

Obviously, our survey shows that although parents and students are not satisfied with the attitude of high education consumption, they still express their expectation for the return of education consumption. If the university invites some freshmen to visit their alma mater, they will probably sigh: "Today's campus is not what it used to be." The increasing consumption of education also makes people feel emotional. At the same time, we can see that more and more tuition and living expenses have not made parents who want their children to succeed give up. In the eyes of parents, the all-round education that children receive now must be directly proportional to their future success.

In recent years, a new term-"knowledge-based family" has become popular, and all ten people agree that knowledge will create countless values for one person. Since there is a transformation relationship between the two, is education for knowledge also an investment in the future? Does the high consumption of academic qualifications mean that you can get a high enough return? Our survey can't give an answer, but it can also cause people to think about the input-output ratio of high consumption of education.

Having said that, we can't help rethinking the word "educational consumption". Education is related to our spiritual world. Education is not only investment, but also consumption.